The value proposition of a business is the most important part of your branding strategy . It creates a statement about who you are as a company and the qualities of your products and services. It carries your name towards your target market as part of your market research and attract them into buying your product and become loyal customers to your company. A value proposition statement is the explanation of the emotional and functional benefits of your product and services that set you apart from other competitors in the market. Check out our Value Proposition Statement Samples to give you a head start on how to compose these documents.

10+ Value Proposition Statement Samples

1. Business Value Proposition Statement

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2. University Value Proposition Statement

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3. Value Proposition Vision Statement

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4. Value Proposition Statement Template

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5. Retirement Plan Value Proposition Statement

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6. Outline Value Proposition Statement

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7. Value Proposition Generator Statement

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8. Value Proposition Worksheet Statement

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9. Value Proposition Exercise Statement

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10. Value Proposition Problem Statement

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11. Value Proposition Business Strategy Statement

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What Is the Importance of a Value Proposition?

In this competitive world, every company’s main objective is to acquire a large percentage of the market share, create and promote products or services that will attract potential customers and consumers. So value propositions are created by business organizations containing statements and proposals on why consumers should chose their company and products. In this degree, it can influence and increase the possibility of sales and revenue.

How to Write a Value Proposition Statement?

Being in a constant state of competition is a given in any industry. So, how do you make an effective value proposition statement? Here are some points to consider.

1. Know Your Brand

Some merchants and business owners are having a hard time creating their value proposition because all they know is how to increase their profit so that their profit and loss report will be presentable.  To legitimize your business and advertise your product more effectively, you need to know your smart goals and values as an organization and what impact you want to leave on society. Align your objectives with your brand and services and what can it offer to the public.

2. Marketing Analysis

Conduct a simple or even an in-depth analysis of what’s going on in the market and where you stand in the competition. Create a thorough assessment to be able to position your products and services better. You can then include in your statement why you stand out among others and what are the advantages of choosing your brand based on your branding statement over others. 

3. Target Market

Define and identify your target market. Gather as much information in order to know their economical status, age bracket, gender, and location among others so that you can have a realization of your brand’s significance to their day-to-day lives. As a business owner, you should be aware of the main reason why they want to conduct business with you. One reason may be that consumers need something out of the product you’re selling that completes them one way or another. 

4. Distinction and Uniqueness

Identify what sets your product or services apart from your competitors. What are the things that makes your brand unique and enticing to the consumers? Create a list that can help differentiate your merchandise, make use of it so you can distinguish what makes your brand original.

5. Competitors

Continue to study your competitors, how they advertise, make a profit and what are their potential target markets. With this, you can come up with a strategy that can help formulate your value proposition.

 

FAQs

What Is a Tagline?

It gives clarity and emphasis to the brand that companies are promoting in order to increase their profit.

What is Brand Messaging?

It refers to the values that you want your buyers to understand about your brand. It also includes the emotion that inspires and motivates buyers to buy certain products.

What is Display Advertising?

It is a form of online advertising characterized by brand messages appearing inside a box at the top or bottom or to one side of the web page.

One of the best selling point in any business institution is it’s ability to reach out to their customers and to leave a lasting impression. That is why creating an outstanding value proposition is essential. Make your mark on the world and be exceptional.

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