Are you an event organizer who wants to gain more clients to plan and organize various types of events? One way to gain clients is to submit proposals to them on how you will organize their event the way they want it to happen and execute. Creating a well-written, attractive, and effective event proposal is important in ensuring that you book the client and plan for their event. Since an event planner’s job is making proposals to get clients, having the ability to write a good proposal alone can help you have a significant advantage over your competition. This article will guide you on how to create a promotional event proposal that you can use to get new clients.
Are you an event organizer who wants to gain more clients to plan and organize various types of events? One way to gain clients is to submit proposals to them on how you will organize their event the way they want it to happen and execute. Creating a well-written, attractive, and effective event proposal is important in ensuring that you book the client and plan for their event. Since an event planner’s job is making proposals to get clients, having the ability to write a good proposal alone can help you have a significant advantage over your competition. This article will guide you on how to create a promotional event proposal that you can use to get new clients.
10+ Promotional Event Proposal Samples
1. Events and Promotions Proposal Form
2. Promotional Special Event Proposal
3. Event Proposal Promotion and Logo Use
4. Special Event Proposal to Support a Sales Promotion
5. Event Promotion Planning Proposal
6. Multicultural Event Sponsorship Promotional Proposal
7. Sample Promotional Event Proposal
8. Event Promotion and Support Proposal
9. Prepare and order Promotional Items for Events
10. Promotional and Publicity Event Proposal
11. Promotional Event Management Proposal
What is a Promotional Event?
A promotional event is a commercial marketing occasion that draws attention to a particular product/s through gimmicks or incentives. Some examples of promotional events include conferences, tours, and catering events.
How to Make an Event Promotion Proposal
1. Set Goals for the Event
Before you start organizing the event and writing your proposal, set your goals first. Your goals are the outcomes you want to achieve in your event. Knowing your goals will guide you in the event planning process. Ask your client what they want to achieve with the event and what outcomes they want to happen.
2. Make an Outline of the Event Details
Give details regarding the time, date, and location of the event. If the event is done virtually, describe the type of event and your method of conducting the event online. Include a brief description of what the event is about and make it sound exciting. If you’re not sure how to describe the event, provide the following details:
- History of the past event, if it’s done annually
- The overall concept of the event
- Projected attendance number
- Speakers, talents, or entertainers who will perform at the event
- Unique value proposition or reasons that makes your event unique and exciting
- Budget for the event
- Cost of the event
3. Give Your Credentials
Provide information about you or your company and show off your qualifications to let the client know you’re the best person to organize and execute the event. Give details such as:
- Your company name and logo
- Contact information
- Company overview (If you’re working as a freelance, provide a copy of your curriculum vitae)
- Successful past events you’ve organized
- Scope of work
To persuade the prospective client that you are trustworthy to handle the event, provide credible reasons why you should be the person or the company who is perfect to organize the event.
4. Identify the Target Audience
Provide a comprehensive discussion of the event’s target audience such as their demographic data, your method of attracting them to the event, the estimated number of people you expect to attend the event, and your calculation method of coming up with the estimation,
5. Mention the Appropriate Channels to Promote the Event
Elaborate on how you are going to promote the event through various marketing channels. Your event marketing strategy should be customized according to your event, its goals, and the preferred channels your client wants to take. Some examples of these marketing channels are social media, optimal event page, influencer marketing, email marketing, giveaways, and contests through sponsorships.
FAQs
What are examples of promotional events?
There are a lot of examples of promotional events. Examples include:
- Conferences
- Event roadshow
- Networking event
- Virtual event
- Seminar
- Trade show
- Award ceremony
- Fundraising gala
- Product launch
- Recruiting events
- Holiday parties
- Executive retreats
What are the best promotional strategies?
There is no set one best promotional strategy since there can be many promotional strategies that businesses can use to promote themselves. Some examples of promoting themselves include:
- Holding contests
- Social media promotion
- Mail order marketing
- Product giveaways and samples
- Point-of-Sale promotion
- Customer referral incentive program
- Charity causes
- Branded promotional gifts
What are the five methods of promotion?
The five methods of promotion are advertising, personal selling, sales promotion, public relations, and direct marketing.
Conclude the proposal by thanking the client for their time to read your proposal and providing your contact information to let the client know where to contact you. Provide a clear deadline for the client to get back to you and give their decision as soon as possible. To help you get started writing the proposal, download our free sample templates above to use as your guide!
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