FREE 10+ Co-branding Proposal Samples in MS Word | Google Docs | Apple Pages | PDF

Trying to establish a new business or a brand as a new venture can always be both scary and exciting at the same time. Exciting because seeing your venture and idea finally come to life is always nice, and scary because the business industry is and will always be a competitive place to be. Especially in a day and age where there’s almost always competition wherever you look. More often than not, unless you’re the first one to come up with a certain brand or business, you most likely already have competition in the industry that you are trying to be a part of. And that’s scary, because not everybody has all the resources that they need in order to immediately kickstart the brand that they are trying to push. To reach the top of the market in such a short time. That is why usually for a lot of companies, the success of their brand lies on how well they are able to draft a brand proposal. A document that they can use to pitch their ideas of a business to the prospective investors and business partners, as well as clients.

Trying to establish a new business or a brand as a new venture can always be both scary and exciting at the same time. Exciting because seeing your venture and idea finally come to life is always nice, and scary because the business industry is and will always be a competitive place to be. Especially in a day and age where there’s almost always competition wherever you look. More often than not, unless you’re the first one to come up with a certain brand or business, you most likely already have competition in the industry that you are trying to be a part of. And that’s scary, because not everybody has all the resources that they need in order to immediately kickstart the brand that they are trying to push. To reach the top of the market in such a short time. That is why usually for a lot of companies, the success of their brand lies on how well they are able to draft a brand proposal. A document that they can use to pitch their ideas of a business to the prospective investors and business partners, as well as clients.

Branding is typically very important for a business because that’s what separates them from their own competitors.  Good branding can easily give you the competitive advantage that you need in order to stay on top of the market. And brand proposals are documents that can easily help you with that. Brand proposals are documents that let you showcase the the plans that you have for the brand itself and the products and services it may bring with it, as well as present your own credentials to supplement your own qualifications. The document should also be able to allow you to highlight the respective contractual components of your brand like the costs, payments, licenses, and etc. Essentially, the goal of the document is to make sure that your brand becomes successful in the market, and how you write the document may be the only thing that stands between the failure and success of your venture. It’s amazing what a well written document can do for your business. Secure funding, additional resources, and even set up mutually beneficial business partnerships with other companies. Make sure that your branding proposal is effective and well written by checking out these co-branding proposal samples that we have listed for you down below. Once you have acquainted yourself with the document, what it looks like and how it works, feel free to use these samples as guides or even as templates when you actually write your own branding proposal.

10+ Co-branding Proposal Samples

1. Co-branding Proposal Template

2. Co-branding Strategy Proposal

3. Co-branding Proposal

4. Exclusive Co-branding Proposal

5. Co-branding Project Proposal

6. Co-branding Request for Proposal

7. Co-branding Marketing Proposal

8. Co-branding Company Proposal

9. Co-branding Advertisement Proposal

10. Co-branding Digital Marketing Proposal

11. Co-branding Strategic Proposal

What Is a Co-branding Proposal?

A co-branding proposal is a document that works just about any other proposal document that is being used out there. It’s essentially a tool that allows business owners and company developers to outline the brand and the products and services that they are offering with it to their prospective investors and business partners, as well as possible clients. The document easily and conveniently  defines the internal and external factors of the brand and the business, presenting sections like tiles, start and completion dates, the objectives, goals, requirements, and the solutions needed for the brand to move forward. A branding proposal works like a contractual document between the developer of the brand, which would be you or the business owner, and the potential business partner or investor. And since the document is usually drafted and presented before any initial development is done to the brand itself, it can also be used to define the objectives and the requirements needed in order for the brand to leave a lasting impression on the market. Overall, the purpose of the document is fairly simple. It’s to convince your audience, which is typically investors, business partners, and clients, to support your venture and the brand that you are trying to propose. If written well, the document may even help you secure a mutually beneficial business partnership with a fellow brand or a company. Either way, it’s a great tool to use in order to secure funding, partnerships, and most important of all, clients and customers.

How To Write a Co-branding Proposal

Writing the document tends to involve a lot of shareholders and investors for the brand, so naturally things can get complex really quickly. And because of this, business owners and developers would sometimes like to involve and express whatever vision they may have. So before you actually begin writing your document, you should be able to ask your marketing and research team to find out how the brand is being manufactured and distributed. Addressing these issues early on can help you clarify and establish expectations and avoid problems even before they arise.

And now that you have a firm grasp on the different elements that you need to include for the document that you are about to write, you should already be prepared to write it. We have listed some steps below that you need to follow, remember, and keep in mind to make sure that the entire writing process is as smooth as possible.

1. Research
   Proper research and market analysis will show your client that you and your brand are the best choice for them. Assess where your brand currently is in the market. Try to figure out what is causing the disconnect between your client and the previous brands that they have been affiliated with. While other companies may stick to surface-level issues alone, you on the other hand understand your market like no one else, and that should give you a pretty massive advantage. Don’t generalize things and never take shortcuts, take your time in researching the market that you are working with.
2. Identify client needs for a strong brand
   Some argue that the best branding proposals start with conversations that clients may already have in their minds. Like what problem are they currently facing right now and what may be causing them a great deal of trouble. As a business owner and a brand expert yourself, it’s your job to pinpoint these components so that you can present it in your proposal. And it’s more than just highlighting the requirements of the project, it’s more about getting the why. There should always be a great motivator at work, so don’t spend a lot of money for a new corporate identity ‘just because’.
3. Recommend a branding solution
   After identifying the needs of your client, you should be able to now have their full attention. To keep that attention, you should be able to propose a solution that will connect to those needs. Which services will overcome the challenges that the client is currently facing? This section is more than just a list of services since itemizing the services that you are offering only encourages clients to see your unique skillset as a commodity, something that is easily replaced.
4. Describe your scope of services
   Once you have proposed the solution, try your best to be able to discuss the services that will be involved with your solution. And don’t use too much business jargon when presenting it unless you want your readers to get overwhelmed with information they could barely follow and understand. It should be enough to describe the services that you are trying to provide and how they all fit together nicely with the overall solution. In a way that clients can easily understand.
5. Price
   Pricing is where a lot of things get tricky and it will always be a difficult conversation to have. But try not to avoid it because pricing your brand and the products and services is still a very important component. When presenting the pricing sections, try not to overwhelm the audience with too many numbers or other details on how the price came to be. Just remember that it’s best if you don’t underprice or overprice your brand. You need to be able to find that balance in prices between customer satisfaction while still making profits.
6. Project timeline
   Branding projects usually last for more than a few weeks so setting a timeline will be able to help with setting expectations of when the milestones will be reached and goals are met.
7. Next steps
   Now that you’ve reached the end of your proposal, time to ask your clients to act the interests that you have presented with your document. Specify what the reader should do next to preserve the business relationship that you have. Keep these steps concrete and easy to follow to increase your chances of actually landing your project.

FAQs

Writing an effective and comprehensive branding proposal is not an easy task to pull off. Like most proposal documents, the writing process requires much clarity and attention to detail in order to make sure that the document works as intended. However, with the tips and the templates in which we’ve provided within this document, you should now be ready to write a winning and highly effective brand proposal on your own.