With a lot of people preferring to transact online, a lot of companies has started to divert and focus selling on various digital platforms. Simply uploading your products or posting about your services isn’t enough to draw the right audience to your page. This is why companies are coming up with a digital marketing strategy plan in order to help their business navigate and understand how it is to sell online. Read more about this in our article today, and for free templates you may want to check out our digital marketing strategy plan samples below:
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What Is a Digital Marketing Strategy Plan?
Every marketing team is in charge to come up with different marketing strategies whenever a company plans to either launch their new products or to continuously make sure their existing brands get the right promotion it needs. One of the most commonly used nowadays is a digital marketing strategy plan because of the rising demand of products purchased online and simply a lot of consumers are starting to prefer the convenience of just browsing the internet for products or services. A digital marketing strategy plan is an outline of marketing procedures which aims achieve specific goals through the use of online channels and the internet through connected devices such as mobile phones, home computers, laptops and other internet connected digital devices.
How To Create a Digital Marketing Strategy Plan?
Digital marketing has become a vital component in most companies’ overall marketing strategy. It allows them to tailor messages to reach a specific audience, making it possible to market directly to people who are likely to be interested in their product or services. The main objectives of a digital marketing strategy plan is to: attract more potential customers online, convert more leads and close more sales. With this being said, it is time for us to learn how to come up with a digital marketing strategy plan. Here are the following list of components for an effective digital marketing strategy plan.
I. Identify Your Digital Marketing Goals
Your digital marketing goals should always be tied back to the fundamental goals of your business. A well established tool that can guide your goal setting are the SMART goals. This should be align on what you need to achieve with your online new customers and maintaining relationships with existing ones.
II. Identify you Target Audience And Their Buying Behavior
With your goals in place, it is high time to determine who and how to reach your target audience. Simply posting online isn’t enough to generate the right amount of exposure you need. Understand your customer’s user journey– which is to identify the different ways to enable the user to achieve their goal as quickly and easily as possible. User journey starts from awareness stage and ends with purchase and loyalty. Typically a user browses, sees the website or ads and your strategic goals should comprise how you are able to achieve this. To encourage the user to take important actions which are referred to as conversions, such as filling in a contact form or adding a product to a shopping cart.
III. Evaluate Your Existing Digital Channels
Digital Channels are important outlets or platforms where your customers would get to know about your business and the products or services you are offering. Let us briefly go through the different digital channels that are beneficial for your digital marketing strategy plan:
- Email Marketing : this is one of the highly effective digital marketing strategy of sending promotional emails to subscribers and other potential customers. Plus the basic functions of an email is free, so this is one form of marketing strategy that is cost effective.
- Social Media : this is one digital channel that most people use on a daily basis, to keep themselves updated with the news, connect with family and friends and for business an efficient platform to promote their products and services. With the help of various social media marketing tools, you will be able to understand the needs and interests of your target audience across various social media platforms.
- Content Marketing : a digital marketing strategy that focuses on the creating content relevant to a business’ products or services. In which these are distributed through articles, podcast, blog post, videos and other media.
- SEO : marketers implement a digital marketing strategy known as (SEO) search engine optimization. People use search engines for various reasons ranging from research, shopping, to entertainment and games. With the help of SEO, this will direct search engines to your website.
IV. Competitive Analysis
The internet is steaming with competitors who more or less sell and offer the same products and services as your company. But don’t despair in such notion, by conducting a competitive analysis this will help your company identify the strengths and weaknesses of your competitors and how to work around these factors. Your goal is not to waste your time trying to bring them down, but to push your company upwards to be better than theirs.
V. Allocating Resources and Budget
With your marketing strategies in place, do not forget to allocate the right team who will be implementing these strategies such as in-house team or outsource, external marketing agencies and of course the budget that goes along with it. Although we may see that posting online may seem like its free, pushing your ads to a bigger audience still entails cost.
VI. Monitoring Your Performance
Once you start implementing your strategic plans, by using analytic tools to track, measure, and report your digital marketing campaigns’ performance in order to record if anything needs to be changed or modified.
Why Is Digital Marketing Important?
Digital marketing is important as it is known that most people nowadays are using the internet to entertain, shop and get information. Making use of this is the best way to implement digital marketing in order increase awareness of your brand online and reach a wider audience.
What Are the Common Marketing Tools?
Some common marketing tools are print and commercial advertising, digital marketing, press releases, loyalty programs and etc.
What Is the Difference between Marketing and Sales?
Marketing focuses on promoting and reaching target customers making them interested in your brand while sales is the method of working directly with prospects to get them to convert and buy the product.
Competition is getting stiffer by the minute as the demand on online products and services are on the rise. With this being said, an effective digital marketing strategy plan has become a requirement for small and big businesses alike in order to stand out in the market and reach their target customers.
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