Nowadays, people enjoy leaving all sorts of digital footprints online which includes using popular social media platforms to document their daily lives, and promote products they find interesting and to their liking. And it is also serves as an avenue to rant, let out any frustrations, a disapproval of something or someone. Aside from posting in YouTube, Facebook, and Instagram a lot of people prefer writing just about anything in a blog. A blog or sometimes called blogging started around the 90s, and has slowly gained popularity as a sort of personal online journal platform where people are free to post anything they want. Nowadays, blogs can used to promote any business, if done correctly, your website’s blogging efforts may produce the most profitable results for your business. But of course you need a good blog marketing plan to make it work right. Read more about this in our article below and if you want to get started with your marketing plan check out our free blog marketing plan samples too.

3+ Blog Marketing Plan Samples

1. Blog Marketing Plan

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2. Sample Blog Marketing Plan

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3. Blog Internet Marketing Plan

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4. Blog Marketing Plan Example

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What Is a Blog Marketing Plan?

Weblog or popularly known as a blog is a type of website in which its content is presented in reverse chronological order, meaning the latest updated always appears on top of the page. It is informal, formal, or conversational in nature depending on its purpose and aside from text it may contain photos, gifs, videos, and other hard copy documents. It privacy can also be adjusted to public or private viewing/access. At most blogs are free to use, but there are more advance options available with a fee and if you want to gain more viewers.

Popular blogging sites around the internet are WordPress, LiveJournal, Tumblr, Blogger and etc. Because it is free and easy to use, a lot of business has blogs to market or advertise their brands. But even for personal use, one can create a bit of profit by creating and improving viewer traffic and by using affiliate marketing or by adding banner adverts. This and other marketing strategies should be all mapped out in your blog marketing plan. This will enable your blog to develop, and turn mere views into profits with the right marketing activities and how to reach out to your target market.

How To Develop a Blog Marketing Plan?

A marketing plan consists of all the details of the marketing strategy you are going to apply. It is necessary for optimizing your advertising budget and making sure your campaign is going to be effective. Whether for personal or business use, bogging brings an abundance of benefits, many companies rely on it to increase their reach and gain audience. The the most basic point of marketing your blog is to create an impression to your viewers, whatever the content may be whether you are using this to promote your business’ product or services, and translate those views into an interest then a sale. It may not be a quick process but it has its advantages more so with people who prefer reading and surfing around the internet for something interesting or new to buy or read. Now, to start with your blog marketing plan here are the following key components which can help you promote your blog.

I. Content Planning

Blogs are used to write content, and for you to gain more views this has to be interesting, informative or either fun and humorous– once again depending on the purpose of your blog. But focusing on content quality should be the number one priority. But understanding what to write you would need the following to help you:

  • Goals: what is it you want to achieve and gain with your writing? You must be able to identify want you want so you may have a clear sight in mind and not lose track of where you are going. Defining the purpose of your blogging is a priority. Is it for healthy living or lifestyle? A travel or food related? Or do you wish to promote your products?
  • Target Audience: there are various people who use the internet, but if you want to narrow them down, you must understand who they are and how to find them. Define who will be reading your content and why. It is a good idea to target a particular group of potential customers.
  • Competition: if you are directing your blog to gain sales and revenue, then it is highly advisable to understand and analyze your competitors. Learn what are their strengths and weaknesses, and how are you to work your way around them. In this way it will give you an insight into what you can offer to your audience that competitors are not already doing.
  • Add visual content from time to time, as this will attract readers who prefer looking photos or videos.

II. Collaboration

At some point it is good to connect with other influencers or bloggers. For influencers, some of them has a significant advantage over other types of advertising. And for bloggers although they may seem as competition, there are others who are willing to help as they can benefit from it too. If you engage with other bloggers and share their content, they’ll likely return the favor, you could even work on some collaborations.

III. Social Media Presence

Having a strong social media presence, could attract other brands and reach a wider range of audience. Some people actually make their entire blogging income through sponsored posts on social media. Use various online platforms you think is relevant and worthy to invest your time and money. The good thing about using these platforms is you are able to track your performance and make necessary changes if you need to.

IV. Banner Ads

Another good way of advertising is through selling banner advertising space on your blog page to brands that relate to your readers. You may be able to earn income in one of two ways. CPC (cost per click) means you’ll get a set payment for every reader who clicks the advert, while CPM (cost per thousand) means you’ll negotiate a set payment for every 1,000 ‘impressions’ the ad gets.

V. Create a Mailing List

In some blogs, where people who are members of the same site can choose to follow your blogs may receive updates through their emails. But create an option for non-members who choose to be your subscribers so they may be able to leave their email address. Thus, reaching out to them is going to remind them to come back and take a look at the new content you are offering.

Planning the right promotional strategy is crucial for delivering your content to the right type of audience.

FAQs

Who Are Bloggers?

Bloggers are individuals who write content in the form of blog posts. Blog posts are meant to provide valuable information to people in a way that’s free and easy to read.

What Is the Difference between a Blog and a Website?

A blog is more like a content of the website itself, a specific type of writing inside a website.

What Is a Content Strategy?

Content strategy guides the creation, delivery, and governance of useful, usable content.

Over the years, blogging has serve many purpose to promote your personal interest or a business enterprise. You can also use your blog as a sort of online profile where you can build your credibility and, show your skills and hopefully get a good job out of it. In fact it is a good platform to promote anything freely of course with an effective blog marketing plan.

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