FREE 10+ Sales Report Samples in PDF

A sales report reveals all patterns in a company’s sales volume over time, indicating whether sales are rising or falling. The sales managers can examine this report to choose the best course of action, including locating market research and potential boosts in sales targets. The company sales may be displayed for a quarter or a year. Typically, a small-business manager is more interested in segmenting sales by geographic region or product.

A sales report reveals all patterns in a company’s sales volume over time, indicating whether sales are rising or falling. The sales managers can examine this report to choose the best course of action, including locating market research and potential boosts in sales targets. The company sales may be displayed for a quarter or a year. Typically, a small-business manager is more interested in segmenting sales by geographic region or product.

10+ Sales Report Samples

1. Monthly Sales Reporting

2. Sales Reporting Requirements

3. Hourly Sales Report

4. Enhanced Sales Report

5. Products Sales Report

6. Annual Sales Report

7. Individual Sales Report

8. Sales Report Format

9. Monthly Sales Report

10. Ticket Sales Report

11. Sales Report Cover Letter

What Is Sales Report?

A sales report, often referred to as a sales analysis report, is a thorough account of every sales activity that occurred within a company within a specific period. Essentially, it gives sales managers even an account manager a broad perspective and a strategic account of all the company’s sales operations and processes. It represents the numerous trends in the sales volume over a specific period of time and provides information on the various stages of the sales funnel. Additionally, it includes an analytical report on the effectiveness of each sales executive’s action in the team.

How To Make a Sales Report?

However, numbers by themselves are insufficient to qualify as a sales report. You must also include a written justification of the significance of these figures and how they should drive the corporation to take action. This phase will be covered in the comprehensive report-writing tutorial that follows.

1. Decide How Your Sales Report Will Look

A report on sales ought to be more than just a document including a bunch of numbers and explanations. Additionally, it needs to be appealing to the eye and simple to read without making the reader feel overloaded.

2. Consider Your Audience

You might want to include a lot of key performance indicators in your report if you are a high-ranking sales team member and you are delivering it to the head of sales. Executives may prefer a more condensed summary. In addition, a Chief Executive Officer (CEO) and Chief Financial Officer (CFO) may be interested in distinct data. The customer relationship management software that you use ought to be able to assist you in reformatting your sales data for any audience.

3. Include Necessary Details

Once you have determined your audience and the level of reporting expected from you, you will be able to decide whether or not to include particular data sets. Such as sales revenue and costs, period-to-period change in KPI, progress toward sales goals, sales broken down by product or service, sales forecasts, and future sales plans.

4. Compile Your Data

After you have determined the information requirements for your project and the data period, it is time to compile your data. This stage often involves logging into your CRM software, retrieving data, and uploading the data to be used in another application or turning it into reports directly from your CRM dashboard. In either case, sales reporting does not end once all your information is compiled in a single location.

There are also various versions of reports that will focus on various aspects, such as the sales performance in general, providing specifics regarding the revenue generated, the evolution of the sales volume, comparing it to the sales target that was previously established, the customer lifetime value, etc.