Sometimes businesses hold an event for more publicity. In order to get more buzz about their launching of a new product, or introducing their new brand, they need a certain group of people to do the publicity. In comes the media outlets. These outlets are responsible for sharing cool events with the public. Your job as an event organizer is to collaborate with the media to give you what you want; which is free publicity to your target audience. In return, you give something to these outlets as a way of returning the favor from all the coverage they provided. This is what a media partnership is all about. If you’re not aware of how to create a media partnership proposal, read the article below for some tips and some media partnership proposal templates that you can refer to.
4+ Media Partnership Proposal Samples
1. Media Partnership Proposal Sample
2. Media Partnership Proposal Letter
3. Standard Media Partnership Proposal
4. Formal Media Partnership Proposal
5. General Media Partnership Proposal
Why is a Media Partnership Important?
Media outlets can promote your event to people which can help your business or your brand be known more. For starters, you are assured that the media outlets can guarantee coverage of your event through publishing news and stories through their readership. Aside from coverage, it’ll add more credibility to your event since the media outlets are promoting it. The event may sound more official or more important if this was published in the news outlets. And once you’ve established your partnership with the media, other outlets, can also give you the opportunity to collaborate with them. This can help broaden your network and make you more well-known to the public.
How to Make Your Media Partnership Proposal
Now it’s time to make the proposal. Your proposal doesn’t have to be in an official document that the media outlets need to sift through. They are busy people, so it’s best to approach them personally and state your business directly. But how are you going to find the right outlet for your event? Here are some tips to help you find them and how to propose to partner with them.
Find Your Preferred Media Outlets
Set aside some time to do your research on which media outlet is perfect for your event. Make sure that their target audience is similar to yours. Research the operations and background of publications, radio, and TV stations. You can also ask help from other businesses who have media partnerships to help you find one.
Ask Questions and Say Your Needs
Now that you’ve found your potential media partner, it’s time to talk to them and ask some questions about their operations just to be sure you are getting what’s good for your event. You can ask questions relating to advertisers they work with, their mailing list, their geographical location of readership, and the demographics of their readership. If you’re satisfied with their answers to your queries, then it’s time to give your proposal.
The first thing to do is to go to the main point of your proposal which is to say your demands from the media outlets. Introduce your event and give a background of the business. Then you can tell them that you want publicity from them. Most media outlets can give you options on how to promote your event: through publishing your press release, giving you free airtime, providing you advertising space on their website or newspapers, or making a public service announcement. Negotiate on how you want your event to be promoted.
Offer Something In Return
A partnership won’t simply happen if you only mention your demand for favors and not have something for the media outlet’s benefit. Offer some services as a way to return the favor. Examples of these are: promoting them on your social media sites or your official website, include their logo in your event advertisements, mention them in your welcome speech, or other favors that they may want to ask from you.
Finalize the Partnership Agreement
When you and the media outlet finally agreed together for a partnership, well, it’s time to celebrate. But also, it’s time to make your partnership agreement official. Make a written document that states your expectations from the partnership and the responsibilities you both have to do to make the partnership successful.
What is the goal of a media partnership?
The ultimate goal of a media partnership is the benefit that the media and business can get. They can obtain publicity from each other through promotions. This is important since a partnership won’t exist unless one doesn’t get the benefit they expect from the partnership.
What media partners should I look for?
There are different media outlets present out there. If you’re not sure on who to tap for a partnership, know your target audiences’ media preferences; if it’s print media, television, or radio. This will help align your brand with your target audience.
Establishing a media partnership isn’t hard as long you have the patience and determination to go and propose to media outlets. Most outlets are fairly easy to deal with, so you have nothing to worry about that intimidates you. And once you’ve secured a partnership agreement, make sure to keep your end of the bargain to keep the partnership going. If you like to know more about making partnership proposals, click on the link provided to give you some tips and printable partnership proposal templates that you can customize.
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