Businesses have a responsibility to the public because their clients and customers are part of the masses. They rely on them to make their marketing and sales methodologies work. Press releases are one of the most efficient ways where they can communicate with them. It utilizes the power and influence of media to invite the audience on their activities and use it as an opportunity to gain a following and win a prospective patron.

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What Is a Press Release?

A press release, also known as a media release or press statement, is a document or an official statement given to the member of the media to inform, make announcements, or air their side of an issue. It’s how companies and organizations communicate externally. It’s part of their public relations strategies, and they often use it to inform customers and clients of their affairs. 

How to Make a Press Release

According to The Balance Small Business, a press release has three purposes: publicizing an event, telling the media about your business, and promoting your brand. If any entity can quickly spread the word about something, the media does it best with their reach and influence to the public.

If you’re hoping to use these benefits to your advantage, here are some steps on how you can write a press release:

Step 1: Hook Them With a Catchy Headline

Assuming that every printable press release you make has a news value, would that element be enough to draw the audience to your article? If not, what would make your article interesting? Why a good headline, of course! The most prominent and easily noticeable section of your press release should not rely on bold typography to grab attention. It should entice. Use action words and use language that makes it direct and understandable at a glance. Make the statement compelling enough to urge the media and your audience to know more about its background.

Step 2: Lead with the Article’s Substance

Your introduction should immediately provide the complete details of the topic in brief. As mentioned, it should give answers to the four Ws and H of an issue to give the readers an overall idea of what it’s all about. Remember that your audience may not have the luxury of time to go through the entire article. The lead will show them all the basics that they should know. For example, suppose you’re making an event press release for a fundraiser invitation or a charity event. In that case, your lead should include the event’s banner title, attendees or participants, event schedule, venue, and purpose.

Step 3: Gather Ample Information About Your Topic

Your Ws and H won’t be enough to stitch together a full-length generic press release. You need to gather all the relevant details you need to complete your statement. Go to interviews, ask for information, confirm specifications, and collect feedback. If you’re making a press release for a company, be careful about what information you’re putting out to the public to avoid misconceptions and misunderstandings that might tarnish your brand’s reputation.

Step 4: Wrap the Details Up

You’ve introduced the topic, provided basic information, and backed your lead with details. What else is there? All that’s left is a good conclusion There are two ways on how you can close your press release. First, you can end your article with a topic-related extra detail that may or may not be a useful addition to your composition. On the other hand, you can opt to tie the strings together by providing a brief summary.

FAQs

What is the format of a press release?

This is the general format of a press release:

  • Headline
  • Subheading
  • Dateline
  • Body
  • Boilerplate
  • Contact information

What are the different types of press releases?

Forbes provides six different types of press releases:

  • General news
  • Event press release
  • Launch press release
  • Expert position press release
  • Product press release
  • Executive, staff, and employee press release

How long should a press release be?

A press release should be no more than 300 to 400 words.

Conveying the right information in a way that makes it interesting is a challenge that every press release writer goes through. Want to see reliable samples or use one for yourself? Our press release templates are available for you. Download now!

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