“All that is necessary to break the spell of inertia and frustration is this: Act as if it were impossible to fail.” These words are stated by Dorothea Brande, a writer and editor. Most of the organizations are prevented from achieving their revenue goals or improving market penetration because they thought that the sales profession is something that can’t be numbered as sales individuals only need charisma and strong work ethic in accumulating lots of sales.  To avoid this kind of mindset, read this informative article about having a sales territory plan. We also made a wide selection of downloadable templates below that you can freely use in your business. Start scrolling now!

1. Territory Sales Plan Template

territory sales plan template

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2. Sales Territory Plan Template

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3. Sample Sales Territory Planning Checklist

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4. Sales Territory & Quota Planning

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5. Sales Territory Planning Template

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6. Printable Sales Territory Plan

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7. Basic Sales Territory Plan

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8. Simple Territory Sales Plan

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9. Standard Territory Sales Plan

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11. Territory Sales Planner

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What Is a Sales Territory Plan?

The book “Sales Audit: The Sales Manager’s Playbook for Getting Control of the Selling” defines it as a territory plan that must exist for each sales territory. It should be a simple document with current and prospective accounts, focused on market, revenue estimates, prospecting, and development plans. 

How to Create a Sales Territory Plan

Sales managers should spend time validating that the territory plan format includes information that is also valuable to the salesperson in the field. Any territory plan that consists over myriads of pages resembles a composition exercise in creative writing that has only remained on the shelf or just thrown away.

So, start formulating an effective plan that is simple to read and understand after downloading the template of your choice above this article. It will become part of the salesperson’s toolkit. Here are the steps you need to learn and apply afterwards:

1. Define your optimal sales goals and target market

According to the book “Sales Management,” it is vital to set an optimization goal based on the number of territories or a target data value or sales potential. You need a sales territory mapping service as it provides you a visual display to quickly pinpoint territories and know specific markets for your business

2. Assess prospect and account quality

Encourage your salesperson to start with the prospective accounts, encouraging the possible customers to buy in your company. But first, research those accounts prior to prospecting because the more specific the knowledge of the account, the market, the account’s mission statement, who the account competes with, and the issues of the account faces, the better the salesperson will be able to articulate a value proposition and increase their rate. Assist your salesperson in planning a tour for customer accounts and be specific on them to visit them and to be able to set timetables. 

As a sales manager, search for details that the salesperson can provide about the specific accounts using that information. Adequately research the main targets and find a creative way to obtain access to the right contacts with the right message at the right time.

3. Harmonize your sales representatives’ strengths and values

Work on their individual strengths and values to counterbalance each other’s weaknesses. What are your sales teams doing now that you want to see to be continued and repeated? What needs to change to make your sales teams better? In this way, they will create a great synergy. Here’s an awesome quote by Aristotle: “Definition of synergy: The whole is greater than the sum of its parts.”

Jamie Shanks wrote in his book “Social Selling Mastery” that social selling success is a team sport, not a showcase for great individual contributions. Great teams that act as one cohesive unit always win more championships than the teams that gather amazing individual talent on paper. So, the synergy of all your sales reps’ strengths can level up your company’s sales.

4. Assign leads to target roles

The book “Sales 101: From Finding Leads and Closing Techniques to Retaining Customers” explained that leads are consumers or businesses that may be potential customers. Finding leads is a very essential part in sales and for you to be successful in doing that, you need a sales pipeline. A sales pipeline is a way of breaking down your leads and prospects based on where they are in the sales cycle. Customer relationship management (CRM) software generally classifies records according to their stage in the pipeline.

FAQs

What are the essential tools for building your sales territory plan?

Use an office software like Microsoft 365 and Google Workspace to transform your plan into a document form. Have a sales app that allows you to make voice calls and video calls, and send instant messages to your sales team. Plus, a customer relationship management (CRM) platform will make your work more effortless than usual as it tracks all the key details about their calls and prospects.

What are the types of sales territory?

The common types of sales territory include sales potential, industry, product , customer type, purchase history, and referral source. 

How do you manage sales territory?

Develop a visit rotation schedule and create an account for seasonal trends. Optimize for long-term ROI and search for new ways to divide your sales territories. Also, influence other customer-facing colleagues. Remember to always monitor performance.

Why is sales territory important?

Based on an article, sales territory management is more important than many may realize. It can boost your sales team’s morale, increase sales, provide a larger customer base and inspire team cohesion. The ultimate aim of this division of areas is to maximise sales and profits, and to allocate resources efficiently.

In conclusion, creating a sales territory plan for your company is essential to get better insight into sales effectiveness and performance by territory and easily establish, assign, and transfer territories. Also, doing this can simplify territory realignments when your business undergoes in sales reorganizations. It also stops lag time in lead assignment. An efficient sales manager should focus on the underlying behaviors that drive sales results. Give ongoing sales coaching to assist your salespeople to improve their full potential. So, we are glad to provide you this guide to boost your company’s sales. Click our samples here and download them now. Keep on leading and motivating your team!

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