Electronic Mail or Email has been around for a half-century, as this is the counterpart of the traditional written mail which we have known to be delivered by our local postman. While an email is a method of exchanging messages (mail) between people using electronic devices such as computers, laptops, and smartphones. For years it has been a very convenient way to transmit digital messages across the world with just one click of the word send. Not only that emails have evolve with multiple functions in store, such as to support rich text with custom formatting. Today, email supports HTML, which allows emails to be formatted the same way as websites.
HTML email messages can include images, links, and CSS layouts. You can also send files or “email attachments” along with messages. Because of its convenience and cost effective ways of transmitting messages anywhere and anytime, businesses have made use of its function to marketing their products and services. Part of their marketing strategies is an email marketing campaign plan. Read more about this in our article below and check out our free email marketing campaign plan samples as well.
10+ Email Marketing Campaign Plan Samples
1. Email Marketing Campaign Plan
2. Planning an Effective Direct Mail Campaign
3. Collaborative Email Marketing Campaign Plan
4. Sample Email Marketing Campaign Plan
5. Direct Email Marketing Campaign Plan
6. Email Marketing Strategic Campaign Plan
7. Simple Email Marketing Campaign Plan
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10. Email Marketing Campaign Plan Example
11. Printable Email Marketing Campaign Plan
What Is an Email Marketing Campaign Plan?
A lot of companies have been adopting email marketing because of its convenience and how its cost effectivity. In fact it is one of the top digital marketing strategies that companies have been using over the years. But companies have to consider that their prospective clients may be receiving a vast number of emails as well aside from personal ones. So how do you make your email marketing stand out? Well it largely relies on how well you develop your email campaigns. Before going out there and sending out emails, brainstorm with your team and come up with an email marketing campaign plan. This will help your team create emails that would stand out in a client’s inbox and try to outdo your competition. A successful email marketing campaign will get the recipients to take action, engage with your business, and help you to get more leads and sales.
How To Develop an Email Marketing Campaign Plan?
Emails is continue to enjoy its popularity, as more and more people prefer using this to communicate whether for personal or business purposes. Email marketing gives an avenue for your business to communicate your products or services to your potential buyers in a more personal level. But you need to know what exactly your client wants to see in your emails. Or risk being unsubscribed or ignored in a regular basis. With the right content, you may be able to translate their interest into a sale. Below are the benefits of an email marketing campaign plan done right:
- Creates brand awareness: although your clients are not ready to purchase your products/services just yet but reading your email will stay in their mind until they are ready to buy
- Generates added views in your website, which will create interest with your potential buyers
- Revenue generation: you can create email marketing campaigns for your existing customers to promote upsell and cross-sell opportunities.
The following factors below will help your develop an effective email marketing campaign plan:
I. Email List
Creating an email list is also like searching for your target market. And how to gain those specific group of individuals is to build a targeted email list and to convert your website visitors into subscribers. Although there isn’t a 100% assurance everyone in your list would be interested in your products, but it still a good way to create a lasting impression to these group of individuals. Who knows they might refer your products or services to others who are more willing to purchase it. But even with a list in mind, try to segment your clients with their age, their personal interest and based on their past purchases.
II. Marketing Campaign Goal
Identify your goals, what you wish to achieve with your email marketing plans. Once you determine the purpose of your campaign, you can then create the targets you want to hit.
III. Different Email Types
Constantly sending emails about products can at times bore a client, so aside from plainly sending out promotional emails you can mix it up with a weekly newsletter, or blog content about your product or services, free voucher gifts and so on.
IV. Timeline of Your Email Marketing Campaign
Determine how long you would need to run your marketing campaign. If you decide to do this for the long run, then its best to consider when and what time of the day when you wished to forward emails. Without a planned timeline, sending out emails would be useless if not it would become bothersome to some customers. In which they might consider unsubscribing. Timing should be done right, perhaps during a payday or perhaps during seasonal events. Tailor the length of your email sequence to the length of the buying cycle and stage the persona is at in the buyer’s journey. In other words, deliver the right message at the right time.
V. Start With A Subject Line
Start with a crafty and attractive subject line, that usually catches a readers attention while going to tons of email, aside from the name of your business. Like the headline on your blog post, an email subject line has to get attention so people want to go further. You may want to personalize it by adding the name of the subscriber, and be sure to avoid spam trigger words in your header.
VI. Email Content
Your email content and design would highly matter if you want your marketing campaign to be successful. You can write the copy that will engage your list. Consider where your audience is in their buying journey and provide the type of content that they’ll find useful. If a sale has been made then emailing your clients other relevant products they might take interest with is a good strategy. Or you may take notice that in your website the client has added a product in their cart, email reminders are then good to send out to check if your client still want to proceed with purchasing the product.
VII. Test And Monitor
Sending out your email is just the first step in achieving email marketing success. To gain a more favorable outcome, you’ve got to collect data to improve future campaigns. The more you pay attention to the data, the more you can understand what’s working and what’s not for your audience, leading to more effective email marketing campaigns in the future.
What Is a Marketing Campaign?
A marketing campaign is part of a marketing plan in which strategic marketing effort aimed at promoting a specific endeavor or goal on behalf of a company, brand or individual.
Why Is Digital Marketing Important?
With digital marketing, your business can reach an enormous audience in a way that is both cost-effective and measurable. You will be able save money and reach more customers for less money than traditional marketing methods. With the active use of the internet and a lot of people prefer online shopping, it is presently important to make your business visible online.
What Is Drip Marketing?
This consists of time-based emails. They’re emails that you send out over a specified amount of time.
Never forgo of the convincing power an email can present. To some it may look like a day’s work cascading through emails, but to others it can be an opportunity to purchase the product they have been searching for. So start developing an effective email marketing campaign plan now to make sure your company takes advantage of every known marketing strategy even the most simplest one.
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