For clubs to endure their longevity and their operations, it needs to have a strategic plan in place all the time. Just like big organizations or businesses, it can face a lot of obstacles along the way such as membership issues, financial woes, and scandals that could break the credibility of a club. A strategic plan is a document that outlines the specific activities a club has to undertake to overcome the challenges that prevent them to reach their goals. It lists all the logical steps the club has to take to lead them from the start to the finish of their endeavor. If your club needs to have a strategic plan, you’re in the right place. This article will guide you on how to make a club strategic plan.
10+ Club Strategic Plan Samples
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What is the strategic planning process?
Strategic planning is the process of defining long?term goals and identifying the resources needed to achieve those goals. It also defines the following components of a club:
- The club’s vision or purpose.
- The club’s long-term goals are in membership and financial position.
- The club’s intended ways to reach its vision and goals.
Details to Include in a Club Strategic Plan
Mission and Vision: A mission and vision statement is where you explain why your club exists, what it hopes to be, what goals you want to accomplish, and how you will fulfill them.
Core Values: After establishing a mission and vision statement, the next focus is usually on developing a core value statement. Core values establish the “must” of an organization. This is an important principle that leaders and members need to guide in their day-to-day long-term decision-making.
SWOT Analysis: A comprehensive analysis of the strengths, weaknesses, opportunities, and threats perspectives of your club is a rundown of its current situation.
Objectives, Strategies, and Operational Tactics: Your objectives are what you need to concentrate on to make your vision a reality. You can also organize short-term priorities and performance initiatives to accomplish them. Don’t forget to include your strategies and ways how to accomplish your objectives.
- Financial Analysis: Get a complete understanding of your business and its performance by comparing your club’s financial performance with well-documented and well-studied best practices.
- Board Meetings: Hear from a temporary group of board members about your club’s direction, needs, and priorities. Following the withdrawal of the board, a focus group meeting will be held with a random cross-section of club members based on gender, age, and member length. Inputs from these sessions form the basis of the questions that make up the member survey.
- Member Survey: Strategic planning focuses on the most important issues facing a club. The member survey should do the same. Member surveys are considered the basis of the strategic planning process because they help clarify member expectations, how values are defined, and tolerance for increased fees and fees. It tells the board what the majority of members want from their club and distinguishes between silent majority and vocal minority opinions.
- Board Presentation: Develop a proposed plan of action for presentation to the committee or the board once the member survey findings have been collated and analyzed. Restarting and retargeting the membership marketing process and program, improving the scope of offerings within the club, and aligning club programs and pricing to the priorities of the member audiences being served are all examples of action actions. The strategic strategy can now be developed when the recommended course of action has been approved.
What are the tools of strategic planning?
The tools of strategic planning are:
- SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis
- OKR (Objectives and Key Results) analysis
- PEST (political, economic, socio-cultural, and technological) analysis
- Balanced scorecard
What are the four types of planning?
The four major types of planning are strategic, tactical, operational, and contingency planning.
All the steps described above will require a long time for you to complete however it is helpful to your club’s advantage once it is done. Make sure that whoever is in charge of creating the strategic plan has open and clear channels of communication between each other to prevent any misunderstandings and conflicts. Having conflicts will prevent the club from creating an effective strategic plan that will glue the foundations of your club to be stronger. To help you get started making the strategic plan, download our free sample templates above to use as your guide!
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