Starting a marketing consulting business is like getting yourself on a long journey as you will enter a whole new world. A world where you need to be smart and logical in terms of knowing your clients and your competitors. When you are going to a certain destination, you need to have a plan of your itinerary as well as the essential things you need to carry while travelling. Similarly, you need to create an effective business plan to guide you in your work.  Read on in this article as we share relevant steps that help you set up your business. Plus, we have some templates that you can download freely. 

FREE 10+ Marketing Consulting Business Plan Samples

1. Business Consultant Marketing Plan Template

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  • MS Word
  • Pages
  • Google Docs

Size: A4 & US

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2. Business Consulting Business Plan Template

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  • Microsoft Word (DOC)
  • Google Docs
  • Apple (MAC) Pages

Size: A4 & US

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3. Restaurant Consulting Marketing Plan Template

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  • MS Word
  • Pages
  • Google Docs

Size: A4 & US

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4. IT Consulting Business Marketing Plan

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  • PDF

Size: 82 KB

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5. Real Estate Consulting Business Plan

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  • PDF

Size: 502 KB

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6. Project-Based Marketing Consulting Plan

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  • PDF

Size: 333 KB

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7. International Business Consultancy Plan

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  • PDF

Size: 634 KB

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8. Simple Marketing Consulting Business Plan

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  • PDF

Size: 45 KB

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9. Basic Marketing Consulting Business Plan

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  • PDF

Size: 117 KB

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10. Safety Consulting Firm Business Plan

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  • PDF

Size: 142 KB

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11. Sample Consulting Business Plan

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  • PDF

Size: 634 KKB

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What is a Marketing Consulting Business Plan?

As a marketing consultant, you need to create a business plan that will help you to do important things that specifically align with your goals and objectives in an organized manner. Without a business plan, you are like a person riding in a boat in the middle of the ocean without a map or even a compass. Having a plan can help you in managing your business successfully. 

How to Create a Marketing Consulting Business Plan 

Most of the people think that marketing is a mystery and the techniques and methods must be studied carefully before developing or executing a plan. Some said that marketing is expensive and time-consuming if you are going to do it right. But if you’re aware about the marketing business, you see nowadays how it plays a huge role in many companies. Below are helpful tips that you need to follow while creating your plan:

1. Prepare the first draft

Shannon Hale said: “I’m writing a first draft and reminding myself that I’m simply shoveling sand into a box, so that later, I can build castles.” Well, her statement is really true for anyone, whether it is for an art project, a drama script, a movie, a proposal, or anything under the sun. You need to prepare your first draft as you freely write all your ideas for your marketing consulting business. 

2. Research and acquire knowledge

The book “Inside the Technical Consulting Business” urges you to acquire a broad knowledge of technology and business so that you can communicate closely with your clients, especially their staff such as accountants, designers, and engineers in other fields. Make some comprehensive research and it is vital to listen wisely and ask reasonable questions to gain the right information that you need to do your part as a consultant

3. Determine your USP 

Your USP or Unique Selling Proposition is a prominent feature of your business that showcases the benefits of your marketing consulting services that are meaningful and satisfying to the customers. To determine your USP, make a list of the advantages of your service. Also, identify the aspects of your service that are unmatched to your competitors.

4. Have feedback and revise if necessary

Ask the opinions, comments, and suggestions of your family, colleagues, and experts in your field about your business plan. In this way, you can review your plan and make some necessary revisions as well.

FAQ

How do I start a marketing consulting business?

Identify your niche. Learn best practices about marketing especially familiarize yourself in digital marketing as it is currently trending these days. Then, create your portfolio and finalize your rate. After that, expand your client base. Don’t forget to protect your business with insurance.

What do you do as a marketing consultant?

Marketing consultants might examine latest marketing efforts and create suggestions for improvements, plan and execute social media or other marketing campaigns, train other marketers on best practices and suggest fresh content, workflows or methods for target consumers.

How do consultants get clients?

A fantastic way to allow prospect clients know you are available for work is by participating in an online consulting job marketplace. Search for various well-known marketplaces on the internet that help you to search and match with projects within your field of expertise but also let hiring managers find you according to your skills.

What types of consultants are in demand?

The types of consultants who are in demand nowadays are financial consulting, operations consulting, human resources consulting, strategy consulting, and risk and compliance consulting.

Despite having thousands of competitors in the marketing consulting business industry, keep these words in mind by Lou Holtz: “Your talent determines what you can do. Your motivation determines how much you are willing to do. Your attitude determines how well you do it.” Thus, as a marketing consultant, you should always perform your 100% in everything you do. Although there are roadblocks in your way, continue to be motivated and keep looking forward. Download our business plan templates in this article so that you can start your business now!

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