A brewery or a brewery business is a business that makes and sells beer. Places where beer is commercially made and sold is either called a brewery or a beerhouse. Beer brewing and beer itself has become a huge part in our lives, dating back to 2500 BC when the first commercial brewing of beer took place in ancient Mesopotamia. Brewing was essentially a small industry that took place in the home of ancient brewers. Eventually it moved into monasteries and farms to accommodate the continuously increasing demand for the beverage. And by the time the Industrial Revolution rolled into the global industry, even larger dedicated breweries were already being built. Even before then the market for beer is already very competitive and highly concentrated. Seemingly every place where there are people or a community, beer will be in demand, and as long as there is demand, there is market for a brewery business.
Businesses are not simple entities to manage, especially when starting and having to maintain one. It’s a chore to keep track of everything else making sure that all the components of your business is covered, being able to see that it is actually doing well and returning a profit. This is why creating a comprehensive plan is very important for businesses of all shapes and sizes, startup or not. A layout or a plan keeps everybody that is affiliated with the business, especially managers and supervisors, on track for everything that may be encountered during the duration of the business. Being able to plan the scopes and possibilities ahead of time is generally just good business practice. It can help you prevent wasting valuable time and resources on ventures that might just fail.
A good and comprehensive plan just brings the business concept together really well and makes every operation very smooth. This document is more commonly known as a business plan. And for this specific nature of business, a brewery business plan. To properly get acquainted with this document, check out the brewery business plan samples that we have listed right below. After getting familiar with the business plan, you can then use these samples as a guide or even as a template for when you want to develop your own plan.
9+ Brewery Business Plan Samples
1. Brewery Business Plan Sample
2. Ultimate Brewery Business Plan
3. Printable Brewery Business Plan
4. Formal Brewery Business Plan
5. Standard Brewery Business Plan
6. General Brewery Business Plan
7. Micro Brewery Business Plan
8. Brewery Business Plan Format
9. Basic Brewery Business Plan
10. Professional Brewery Business Plan
What Is a Brewery Business Plan?
A business plan is a drafted document that covers how a business would define its objectives and what steps are the management willing to take in order to achieve its goals. The business plan lays out a roadmap for the whole company to follow coming from the perspectives of its different departments. Marketing, financial, and operational. Business plans are largely essential documents that’s usually used to attract an investment even before the company has established an impressive reputation. Although the document is more beneficial for startup businesses and companies, every company should be able to establish a well written business plan.
It just enables them to have something to review and periodically update to see if the goals that they have established has been met or of the company is just doing good progress overall. A well written business plan should also be able to outline the projected and expected costs of a project and the pitfalls of each decision the company makes. Even with several competitors on the same industry, it is still quite rare for companies to have identical business plans. Most of the time, despite working with the same circumstances, businesses tend to have their own unique way of dealing with such crises or situations, making sure that their business stands out in the market.
Elements of a Brewery Business Plan
The length and coverage of a business plan greatly varies depending on the nature of your business and the scope that you want to cover in it. In the most usual cases, all of the information in a business plan should fit into a 15 to 20 page document. And although no two business plans are contextually alike, they do work with almost all of the same elements. Below are some of these elements that your business plan has to have. These will be discussed in more detail below.
- Executive summary
The first section of a business plan should outline the company and all the information regarding its mission-vision values, company leadership, employee, operations, and location. Essentially, executive summaries should talk about what the company is, the nature of business, and all the basic necessary information.
- Products and services
This section is where the company should be able to outline the products and services that they may offer. This section should include pricing, product lifespan, and the benefits the customers may receive after availing your products or service. Other factors that you can include are manufacturing, production processes, patents, and proprietary technology.
- Market analysis
A company needs to have a good idea of the target audience and their respective demographics. It will help outline who or what the competition is in the industry and will essentially give you an idea how to stay on top of the competition. It should also describe the expected consumer demand for their products and how easy or difficult it would be to take advantage of said demand.
- Marketing strategy
This section should describe how the company will attract the customer base and how the business intends to keep it. It should also talk about how it intends to reach the consumers by outlining a clear distribution channel including advertising campaign, marketing campaigns, and through which mediums will those campaigns be disseminated.
- Financial planning
The company should also be able to include the financial planning to attract the prospective audiences of the business plan. Financial statements, balance sheets, and other financial information may be included for businesses that have already made a name for themselves.
Every company needs to have a budget established in place. This includes costs, staffing, manufacturing, development, marketing, and all other business related expenses.
Who reads a business plan?
Business plans are often summarized for the employees who work in and around the company. For outsiders however, investors, lenders, suppliers, and other executives, they will be presented with the entirety of the business plan.
How big is the brewing industry?
The US beer industry sold about $120 billion in 2019 from beer and malt-based beverages through beer retail establishments.
What is a target market?
A target market refers to the group of people or customers of a small population from a certain demographic that has a similar need for a certain product or service, and has the money to purchase said product or service.
One last thing about brewery business plans, or just business plans in general, is that it’s not supposed to be a static document. Live documents should remain susceptible to change overtime. Adapting to the changes in and around the business or company. Evolving and growing as the company moves forward.
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