Nowadays, whether it’d be a traditional campaign or digital marketing, social media influencers have proven themselves able in attracting the attention and interest of their target audience. This is why many industries, such as those whose business brand revolves around cosmetics, food, clothing, appliances, and social media apps sign them up to help them promote their products and services. As an influencer, it is also very important to know the benefits and compensation you get through these jobs with the help of a legal agreement called an influencer contract. Learn more about influencer contracts and how you can create one by reading through this article. 

Nowadays, whether it’d be a traditional campaign or digital marketing, social media influencers have proven themselves able in attracting the attention and interest of their target audience. This is why many industries, such as those whose business brand revolves around cosmetics, food, clothing, appliances, and social media apps sign them up to help them promote their products and services. As an influencer, it is also very important to know the benefits and compensation you get through these jobs with the help of a legal agreement called an influencer contract. Learn more about influencer contracts and how you can create one by reading through this article. 

FREE 10+ Influencer Contract Samples

1. Social Media Influencer Contract Template

social media influencer contract template

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2. Influencer Contract Agreement Template

influencer contract agreement template

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3. Influencer Contract Format

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4. Media Influencer Contract

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5. Creative Influencer Contract

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6. Influencer Management Contract

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7. Brand Influencer Contract Agreement

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8. Influencer Marketing Contract Agreement

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9. Sample Influencer Contract Agreement

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10. Advertising Influencer Contract

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11. Influencer Sponsored Content Contract Agreement

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What Is an Influence Contract?

An influencer contract is a legally binding agreement between the influencer and their client. The contract states the scope of work the influencer is to undertake upon the request of an entity or company as well as the terms and conditions that both parties therein agreed to comply to. The contract also contains other legal clauses pertaining to distribution of rights, compensations, and contract termination grounds, and may also include a non-compete agreement or non-disclosure agreement on the same document. 

How To Write an Influencer Contract?

If it is your first time creating a legal contract for your influencer job, we highly recommend that you do some research first on how to make a contract. Otherwise, you can ask a lawyer (if you know any or pay to consult one) so you can be sure on how to move forward with your contract. You can also follow the steps below so you can start drafting your contract immediately. 

1. Jot Down The Details

The first thing you need to do when writing your contract is to write down the names, addresses, and other important information of both parties. You also have to indicate the name of the brand you are going to advertise. If there are two of you or if you are working with a group of people on the project, then you should also include their names separated by a colon or you can make different paragraph lines stating their details. 

2. State Your Scope of Work

Next, it is time for you to define what the project or work is all about. The scope of work must include your deliverables, the project timeline (which can be written in detail or you can include a roadmap or milestone chart), and other essential information on what the contractor wants you to do and how you can perform the work in your own terms. Make the objective of the project clear and concise to avoid any confusion in the future.

3. Indicate Your Compensation Rate and Benefits

If you are an influencer with a fixed rate for your services, it is better to state it in the contract so both parties will know how much they would need to pay and how much you are expecting to receive after finishing the project. If the client wishes for you to advertise them live on multiple social media and other mass media channels (aside from the initial advertisement contract), you could also state how much you want to be paid per appearance and tour (if this is applicable). 

You can also ask if there are certain bonuses and incentives shall you reach a milestone while undergoing the project. It might not be applicable for some companies, but it’s all worth it to ask. Also, do not forget to discuss your benefits. Your benefits are also important as they will protect you from any and all circumstances including termination of the contract, unforeseen incidents while doing the work, and medical problems. 

4. Discuss The Grounds For Termination

In the bottom part of your contract, you should state or indicate the ground for the termination of the contract. There are various clauses that you can write down such as unmet obligations, bad service, unpaid benefits during the campaign, breach of contract, illegal disclosure of information, and many others. You can always change it after the other party reviews the content of the contract.

Why do influencers need a contract?

Influencers are, in a way, their own employee. They are technically called freelancers in their own right. As such, like any other workers, they also need a document that will protect them while they are doing their fieldwork just any other employees.

What other clauses should an influencer contract have?

When you write influencer content, you should have content requirements. Content requirements are the standard rules about the influencer’s content and posts in any social media account as approved by the client.

Should I put an exclusivity clause when working with an influencer?

It is totally recommendable that you include an exclusivity clause on your contract if you won’t allow the influencer to work for another company with the same business as you are. This will help you keep your business secret safe away from the prying eyes of your competitors.

If you want to build your business in social media and digital marketing as a legitimate influencer, then it would be great if you have a management tool that you can use. Download our editable influencer contract today by browsing through our gallery on our website. 

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