The online market is lucrative yet saturated. Therefore, if you operate an online store or planning to start one, conduct more specialized market research, competitor analysis and create a marketing strategy that will make your website stand out from the rest of the big players in the industry. With these essential business actions, you’ll soon discover that you need to learn modern tools connected to SEO. And if you happen to work for a client whose website traffic needs some push, you will need to obtain an SEO report, which we are about to tackle.
FREE 10+ SEO Report Samples
Create a smart SEO report by using the best SEO report template for your client. Start by taking a look at the SEO report examples and templates that we have gathered in this section. You can also check out our article about business report samples if you want to explore the type of reports you can create for your client’s needs.
1. Sample SEO Report Template
2. SEO Audit Report Template
3. SEO Analysis Report Template
4. SEO Report Card Template
5. Website Ranking and SEO Report
6. Rank Process SEO & Marketing Report
7. Domain Audit SEO Report Sample
8. Monthly SEO Report Template
9. SEO General Analysis Report Sample
10. SEO Analysis Report Sample
11. Search Marketing Report Template
What Is an SEO Report?
SEO reports are a document that gives you a summary of how a website performs in search engines. This crucial business report can specifically provide you information, such as website rankings, organic traffic, domain metrics, and the existing SEO agency works for the websites in your industry.
How To Create an SEO Report that Will Suffice Your Client’s Needs?
Similar to creating a compliance report, you need to create an SEO report to suffice someone’s needs. Only this time, this someone is your client. Take note of the following tips to ensure that the SEO report that you will create will satisfy your client.
1. Determine Where the Website Traffic Comes From
Whatever the specific goal of your client is to boil down to where his or her website visitors come from. Therefore, you need to include website traffic source in your report. There are many SEO reporting tools that you can find online to serve this action for you. However, the most popular ones are Firebase and Google Analytics. In fact, according to Statista, 81% of Android apps use Firebase, while 30% uses Google Analytics, making these two as the leading analytics software development kits\(SDK).
2. Convert the Website Traffic
Website traffic doesn’t guarantee profits. Conversion does, which is why clients are very particular with this matter. Thus, it is essential to include it in your SEO plan. By determining the conversion rate of the website traffic, you can easily explain the rest of the SEO report. Conversion refers to the process where the website visitor does what you intend them to do, such as clicking a button at the bottom of the page, which routes to the “add to cart” page.
3. Make an Action Plan
At this point, you already know where the website visitors are coming from. With this information, you can determine what these users are doing by analyzing what they are doing on the previous page they visit and deciding what these people wanted that they proceed to your product page. By doing so, you can create an action plan on what to do to improve it. Perhaps, you will determine that adding videos in the article will enhance the users’ engagement.
4. Provide Visitors with Great Experience
Page loading speed is one of the things that your website visitors will notice when they are on your page. Therefore, it is essential to show them that your page loads faster than the others. Optimize the size of the images that it loads. Perhaps, disable the video auto-play function. There are many SEO report tool that you can use to determine what needs to be done for your page to improve its performance, such as Google Page Speed Insight.
How can you say that an SEO report is effective
The clients are willing to pay if they see results. To achieve these intended results, take note of the following aspects.
Your client indeed wishes to see the final results. However, there are indicators that they will see one even before the final results come. That is by checking progress. As an SEO professional, you need to take into account the progress of your work as well. This progress should show in the report. You can also check our article about sample weekly progress reports if you want to know how to put this progress in writing.
An effective SEO report should provide information about the possible future issues that a client may encounter. With this information, it will be easier to determine the third aspect of an effective SEO report.
A recommendation is the third aspect that you should consider if you intend to create an SEO report that will serve great value to your client.
What is SEO analysis?
Through SEO analysis tool, you can determine the reasons that are keeping you from getting a high ranking in search engines like Google and Bing. With this analysis, you can determine what you need to include in your SEO strategy to earn a high site ranking.
What is SEO?
SEO stands for Search Engine Optimization, referring to the techniques and strategies that SEO professionals utilize to secure a high ranking placement in search engine results, which will increase the traffic to their website. If you want to get a job in this department, read our article about SEO resume templates in PDF format.
What is an SEO tool?
SEO tools are the tools that you can use to support SEO goals, such as keyword analysis, site ranking tools, content ideas, link building, link removal, and technical SEO.
The market of various business industries is gradually integrating into online platforms. Therefore, if you are handling a business that is heavily relying on brick and mortar market, you should consider modifying your market research plan to include online market to its target market and start taking a look at the SEO proposals that you may want to employ for your business. By doing so, you will discover potential additions to your market. In this article, you have hit the tip of an iceberg, which should be enough to get you started.
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