When a company has plans to develop a new product, aside from its functionalities, the design of the product must be equally remarkable. Popular products that would fall in these categories are mobile phones, automobiles, bags, watches, shoes, clothes and many more. Let’s face it, costumers are often drawn to pretty and sharp designs, at times functionality comes second to this. Because our eyes are often fascinated with something that catches our attention, in this case the design before we review the product’s details. But generally, a design is also an important factor in other aspects aside from the products we use, such as for buildings and the structures that shape our community.
To have all these designs come to life is all thanks to the talents of a designer, architect or engineer. Initially, a design concept is conceptualize before the final outcome. Choosing the right design entails a lot of preparation, and when clients ask for these from designers, architects or engineers, a design concept proposal is requested from them. This would give them an initial idea of the design plan. Read more about this type of proposal in our article for today and don’t forget to check out our free design concept proposal sample below:
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What Is A Design Concept Proposal?
First off, a design concept serves to guide a design idea. It gives a design its direction and meaning through sketches, images or written statements. Basically, it makes the goal of the product explicit and serves as the foundation upon which the product is built. Let say, if you decide to develop a product and part of its development process is its design. But before you can come up with the actual design, you need to conceptualize what it would be. That this design must integrate with its functionality. Or when architects try to sketch a house, his or her sketches will help the construction team stay on track on the design process. This is why when an idea of a product comes into place, its design is always thought about as well. And looking for the best design would call for different designers who specializes in this field. Clients would ask for a design concept proposal to help them choose the right design for their products. A design concept proposal is a document that consists of a plan and ideas for a design project.
How To Write a Design Concept Proposal?
A firm design concept proposal should clearly explain your client’s problem or objective, how your design concept will help their business, and why you personally are right for the job. You need to show and convince new clients that you’re the best option for their business in terms they understand. Remember, your client probably doesn’t know design yet, so this is the reason they have asked you for your proposal to give them an idea of what you can do. Before you get along with your proposal always keep in mind of the following:
- Research about the product your client has in mind. If they have given an overview of its functionality and what they want as a design, then use this information to formulate your design concept.
- Know more about your client’s line of business. If their products are for headphones, then try to compare their other products as well. Check on the commonalities, since some clients would wish for their products to have more or less a bit similar designs to maintain their brand image.
- Your clients goals and objectives must align with yours. Remember, you need to convince the client to choose you, so you mustn’t stray away from what they need. Understand their problem and work to find a solution to that problem.
Now, as you go along with your design concept proposal here are the basic components of the document:
I. Cover Page
Which contains the title and basic details of the author and of the client.
II. Design Overview
You may want to include discussions between you and the client on this section. This would somehow remind the client of what was initially thought about regarding the design.
Objectives about the design process should be measurable and clearly defined.
IV. About You or Your Company
Its best to include a summary about your design company or if you are working independently then about yourself. Write a brief background about the previous and prominent work you have done and convince the client that you’re the best person for the job. Make your client know more about your expertise.
V. Scope of Work
Clearly define the limits of what you’ll design for the client and the budget. Defining the scope in the design project proposal helps establish the purview of the project and sets realistic expectations.
VI. Timeline and Deliverables
Indicate a more realistic timeline as this sets your clients’ expectations. Also include your a list of what you’ll deliver the client. Make sure they know that anything extra will require adjusting the budget and scope.
V. Terms and Conditions
Always see to it that you include your terms and conditions in your proposal. This may be your payment terms, copyright or warranties, data privacy, cancellations and etc. Anything relevant to the design concept proposal.
What Are the Different Types of Design Concept?
Designs are basically everywhere and these are categorized as fashion, interior, graphic and industrial design.
What Is the Importance of a Design Concept?
This gives an architect or a designer a clear direction and framework when making design decisions; it provides a methodology to the thinking process by offering a type of rule book.
What Is a Design Portfolio?
For designers and architects, a design portfolio is a summary of your previous and prominent work. This is where clients may view your work and judge your talent, skills and experience.
Keep in mind what you need to do before and as you start writing your design concept proposal. And earn your client’s approval and seal the deal by writing an impressive design concept proposal.
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