Training programs or sessions are often provided by companies who want to help develop their employees’ skills and knowledge in their own respective fields. Not only that training programs can also bring about awareness in terms of health and safety protocols. One important department in a business organization that is often tasked to attend training courses is the sales department. They are the direct link from a company’s product or services to their target customers. So the quality of training that a company would provide is essential to help hit that target revenue and shape the future of the organization. To fully equip your sales team with the proper skills and attitude, companies must devote their time and effort to developing a sales training plan. Read more about this in our article below and to get started with your training plan, feel free to download our sales training plan samples made available on this page.

10+ Sales Training Plan Samples

1. Sales Training Plan Template

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2. Organisation Sales Training Plan

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3. Sales Training Program Plan

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Size: 245 KB

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4. Sales Training Plan

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5. Sample Sales Training Plan

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6. Sales Training Consultancy Plan

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7. Sales Compensation Contract Training Plan

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8. 90 Day Training Sales Action Plan

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9. Sales Team Training Plan

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Size: 223 KB

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10. Career Sales Training Plan

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Size: 203 KB

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11. Sales New Hire Training Plan

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What Is a Sales Training Plan?

A training plan is often developed by a professional trainer, teacher, coach, or a company’s HR department. This is commonly implemented in schools and business organizations. Speaking of business organizations, we are usually aware that there are different kinds of employee training programs offered to employees, depending on what type of industry the company is currently in. Yet one very familiar and equally important training plan that is quite needed in every company engaged in selling products or services is a sales training plan. Helping your sales team create those meaningful buyer engagements starts with building a successful training plan that gives them the skills and resources they need. A sales training plan equips your sales staff with well-rounded communications skills, knowledge of sales methodologies, the ability to overcome objections, and other benefits that are absolutely essential to success, both at the individual level and for your business.

How To Create a Sales Training Plan?

To better equip your sales personnel, you need to start creating an effective sales training plan that would help sharpen their skills and knowledge that they need to use when confronted with customers. Nowadays, the marketplace is an ever-changing environment, and a buyer’s buying behavior is often influenced by the latest trend. Sales representatives need to adapt to these changes and what better way to teach them is by organizing different training programs. Before you can organize what particular training programs are needed by your sales personnel, it is important to first come up with a sales training plan. You need to data and research to help assess any training or skills gaps, identify your employee’s needs and align training goals to the overall sales goals. Here are several tips that may help you create that effective sales training plan that your sales team may need.

I. Employee Assessment

First off, you need to assess the skills and knowledge of your sales representatives. This would also mean taking a look at their track record or their performance. Have they managed to hit their quotas? Were there any negative or positive feedback from customers? All these tidbits and data are useful information that can help you further assess your employee. You will be able to determine a sales rep’s strengths and weaknesses, and any problems in their working behavior that may affect their sales performance.

II. Identify Your Training Goals

At most training goals are often associated with the objectives set upon the sales team. You need to align all these together. Whether it’s to increase productivity or improve sales conversion rates, this can help you mold those training goals.

III. Evaluating Skills Gap

Now that you are able to determine the skills and knowledge you need to focus on, the next step is to evaluate your employee’s skills gap. To simply put this is a gap between the skills an employee posses and the skills he or she needs to perform well. Whether you have a seasoned sales rep or a new hire, it is important to evaluate their own individual skills gap. In this way, you are able to map out what kind of training courses should be implemented.

IV. Training Courses

Developing a training course should be able to address the lack of skills your employees need during the initial assessment as well as further develop their knowledge in handling buyers. Sales training courses may come differently depending on what industry your company is in. But the overall similarity of such is that you need to be able to teach and prepare your sales reps as they face different challenges that would hinder the complete success of their performance.

V. Preparing Your Training Programs

Once you figure out what specific training programs or courses should be conducted, the next step is to prepare training materials, arrange for the schedule or think of various training platforms that are ideal for the sales team.

VI. On-going Process

Training your sales team isn’t a one-time big-time process, it must be conducted frequently or when time permits. As mentioned, the marketplace is an ever-changing environment, and what you have learned a few months ago won’t work as well in the present. So you need to constantly review and revise your sales training plan to keep up with the times.

FAQs

What Are Training Programs?

A training program is an activity which used to educate and develop individuals in terms of knowledge, skills, or performance.

Why Do New Hires Need To Undergo Training?

This is to help them adapt and get them better acquainted with the working environment of their new employers. Also, this is to properly develop the skills and knowledge that are needed for the company.

What Is a Competency Assessment?

This is to evaluate one’s capabilities against the requirements of their job.

A sales training plan is an important document that your company must devote time and effort to develop. Once successfully implemented, it will bring a positive outcome to the entire business organization.

 

 

 

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