One of our favorite to-go to food establishments are bakeries. At most bakeries sell a wide variety of flour based food such as bread, cakes, cookies, pastries and pies. Some at most uniquely there own. Bakeries can be established as a retail business with a storefront location selling baked goods to customers, or a bakery can be established as a wholesale business selling baked goods to food retailers and institutions. Over the years, bakeries has evolved to a simple store selling baked goods, to upgrading their menu not only offering bread or pastries as their main staple. But with competition on the rise, a good bakery marketing plan can help new businesses or those who desire to expand firmly establish their position in the market place with definitive marketing strategies. Read more about this in our article below, and if you need a guide to start with your marketing plan scroll down as well and check out our free bakery marketing plan samples.

10+ Bakery Marketing Plan Samples

1. Bakery Marketing Plan

Details
File Format
  • PDF
  • MS Word
  • Apple Pages
  • Google Docs

Download

2. Fresh Bakery Marketing Plan

Details
File Format
  • PDF

Size: 1 MB

Download

3. Small Bakery Marketing Plan

Details
File Format
  • PDF

Size: 10 KB

Download

4. Sample Bakery Marketing Plan

Details
File Format
  • PDF

Size: 590 KB

Download

5. Bakery Final Marketing Plan

Details
File Format
  • PDF

Size: 1 MB

Download

6. Simple Bakery Marketing Plan

Details
File Format
  • PDF

Size: 484 KB

Download

7. Bakery Marketing Plan Example

Details
File Format
  • PDF

Size: 317 KB

Download

8. Formal Bakery Marketing Plan

Details
File Format
  • PDF

Size: 6 MB

Download

9. Bakery Business Marketing Plan

Details
File Format
  • PDF

Size: 486 KB

Download

10. Café and Bakery Marketing Plan

Details
File Format
  • PDF

Size: 454 KB

Download

11. Bakery Marketing Plan Example

Details
File Format
  • PDF

Size: 850 KB

Download

What Is a Bakery Marketing Plan?

Whether you have a talent for baking goods, or simply have an ambition to start your own bakery aside from creating a business plan, a bakery marketing plan is equally as important as the former. This document will serve as a roadmap or a guide to help you learn the ropes in marketing your business. Although marketing may seem like a simple process to some, it requires market research, and brain-storming with your team to help with the planning process. Basically a bakery marketing plan will help bakery owners improve their operations and focus their marketing efforts by taking the long view, and looking for results on a daily and weekly basis to see that the chosen tactics are successful. By doing so, this will allow businesses to gain more potential customers and increase profit.

How To Write a Bakery Marketing Plan?

With an ever evolving market place and consumer behavior, it is pretty much essential for businesses to organize their marketing plan and efforts. You will need this to keep up with the latest trend, revamp your products and capture new customers. Now creating a marketing plan may differ in format, so let us tackle the overall concept that can help you write your bakery marketing plan:

I. Executive Summary

Writing up an executive summary will be you a full overview of your bakery business such as your history or background, the services the food establishment is offering and the overall concept and benefits of opening up a bakery business.

II. Situation Analysis

It would be best to conduct a situation analysis in order for you to define the different positive and negative factors that affects a business. By gathering information, you may be able to define the company’s current strengths, weaknesses, opportunities and threats and to guide its goals and objectives.

III. Identify your Marketing Goals And Objectives

Work on your SMART goals(Specific, Measurable, Achievable, Relevant, and Time-Bound) and objectives as this will serve as a guide for your marketing plan.

IV. Target Market

By now you have done your market research which will help you identify the right target market, where to reach out for them and how to capture their attention that would translate their interest into a sale.

V. Marketing Strategies and Tactics

It’s time to identify which marketing strategy and tactics would work well for your bakery business. Would you perhaps want to offer promotions, advertise in popular online platforms and social media outlets? One of the great advantages of a timely promotion is that it can turn a random buyer into a regular customer. If you want to save cost then you can engage with this marketing campaigns without the help of any big advertisement agencies. More so when everything is almost online and it doesn’t cost so much to reach out to potential clients. Also don’t forget to consider the following factors when planning your marketing tactics:

  • Product Strategy: offering one of the kind baked goods that is uniquely only found in your bakery is a good plus point, don’t forget how people are impressed with beautiful packing and if you have other new products in the menu this will be a great addition to the mix.
  • Pricing: you need to be competitive when it comes to your product pricing, something that would justify the cost and quality of your products.
  • Distribution Channels: aside from the normal over the counter buying approach, think of other ways to market and distribute your products all across to reach out to more customers.

VI. Marketing Budget

Marketing your business is not without a cost, but for a good reason as this will help increase your sale. But always see to it that you have the right budget for your marketing campaign as you do not want to incur any majorloses.

VII. Monitoring Your Progress

Set up ways to monitor the progress of your marketing campaign, which can be done through customer feedback and surveys. In this way you will come to understand if you need to improve or revise anything in our bakery marketing plan.

FAQs

Who Are the Target Market of Bakeries?

But initiating a demographic segmentation you will be able to determine your market mix. Examples are that younger customers may order pastries from a bakery, while families may drop by for breads and rolls. Orders for tiered cakes for birthdays and other special events may come from high-income households.

How Often Should a Marketing Plan Be Revisited?

It is recommendable to check and review your marketing plan at least once per year to ensure all of your objectives, target demographics, market research and marketing activities still fits your company.

What Is the Common Reason Why Bakeries Fail?

Without any marketing efforts, it will be hard for your bakery to keep up and reach your target clients. This is why creating a marketing plan is important for most businesses.

Showcase your bakery goods and items to the world by crafting a well-defined bakery marketing plan to ensure your business stays on top of the market.

Related Posts