In this modern era, the dissemination of information had been very quite alarming due to the fact that unverified claims and unsolicited public opinion are now taken as something factual. People have since then shown disinterest in finding truthful information as anything in social media and other communication channels can be easily distorted or revisioned without the knowledge of the general public. However, there is one way to combat misinformation, and that is with the help of a document called fact sheets. In this article, we will discuss the meaning of a fact sheet and how to make an effective one for yourself.
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What Is a Fact Sheet?
Also called a fact file, a fact sheet is a piece of document that contains information about an object, individual, business, or event. A fact sheet is usually made as a single document, however, depending on the contents of the sheet, it can be extended into two pages at most. It can be used as an accompaniment to other documents such as character sheets for video games and animations. The written data inside a fact sheet is arranged in an orderly or chronological manner so that the reader can easily take in the amount of information without difficulties.
How to Write a Fact Sheet?
Do you want to introduce a new product from your beauty company to the public and want them to know about its benefits? How about giving a little synopsis of a new film you are creating? You need to know the purpose of your fact sheet first so that you can easily begin your task once you’ve finally decided how to go with it. Furthermore, you can follow the steps below at any time if you intend to make your fact sheet.
1. Create Powerful or Catchy Headlines
What makes people want to read an article or anything in writing, whether it would be in a product brochure, discount flyer, or a single piece of paper, is the headlines. A powerful and interesting headline would even make a bibliophilic pick up the material and read it with gusto. To make a catchy headline, you need to make it valuable and appealing to what people crave the most. And while you’re at it, make sure that what you write will definitely get excellent results.
2. Only Write The Most Essential Information
When you write the body of your sheet, only jot down the most important information and refrain from getting carried away. Too much information may lead your content astray from what you want to say to your readers, and that is why you only need to stick to the essentials. For example, to market your small business effectively, write down what you can offer and how your business can help a client or consumer. You can be descriptive, but do not focus on your product or services alone.
3. Use Visual Aids
In this step, we encourage you to utilize the power of visual aids. It can be a GANTT chart, a graph, a table, or even images. Aside from the aesthetics of its graphic design, they can be helpful when you are making comparisons with other competitors or individuals. This is also helpful if you want to make a point as to why a person should pick your product, believe what you say, and why you are the best among the others. Readers are also able to weigh their options easily when they see them.
4. Leave an Open Question or Call-To-Action Message
If your fact sheet is to ask the readers why they believe in things such as why Product A is more beneficial than Product B, then by the end of your last paragraph, leave a question that will definitely make them contemplate whether or not their personal choice is right or wrong. You can also leave a call-to-action message for your readers so that they will be compelled to try out your product, or service, or be involved in activities that promote general welfare and self-development.
What should you not put in the fact sheet?
You should not include any non-factual information, false claims, and outdated records on your fact sheet as this will definitely confuse your readers, leading them to distrust you in the future.
How many words should a fact sheet contain?
If you are using collateral materials such as brochure kits, then we suggest that you limit your word count to less than 1,000. If possible, you can even go lower than that. The point is that you should not fill your fact sheet with unnecessary information that is not related to your cause.
Is it required to disclose my sources of information?
Definitely yes. Especially if your fact sheet is a part of a marketing strategy for a company or an individual’s business, product, or service. Moreso if the information is meant to discuss topics of transparency from the government agencies as well as news centers.
When facts are presented accurately, it becomes easier for people to gain knowledge on certain topics that they would remember even as time passes. Show facts efficiently and effectively by using handy material that will definitely spark the interest of your readers. Download our printable editable fact sheet today by checking out our gallery.
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