More people nowadays are taking care of their health and overall wellness. It is especially much more crucial to take care of oneself when the Covid-19 pandemic is still present and there is no definite cure for it although vaccines are already present. But with or without the pandemic, living an active life is beneficial to boost one’s immune system and fight diseases. That’s one of the reasons why gyms are created; they are present to provide opportunities for people who want to improve their bodies and their health. With so many types of gyms established all around the world, promoting your gym business might be challenging; you’re going to convince gym rats and people who want to live an active lifestyle why they should go to your gym to work out. To aid with you that, alongside establishing your gym’s brand, you need a marketing plan to help you promote your gym successfully. Read the article to know how to create a gym marketing plan.

9+ Gym Marketing Plan Samples

1. Gym Marketing Plan

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2. Fitness Gym Marketing Plan

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3. Sample Gym Marketing Plan

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4. Gym Owner Marketing Plan

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5. Ladies Gym Marketing Plan

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6. Simple Gym Marketing Plan

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7. Gym Social Media Marketing Plan

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8. Gym Marketing Plan Example

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9. Formal Gym Marketing Plan

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10. Printable Gym Marketing Plan

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  1. Create a website: Most people are online and it’s no surprise businesses use the world wide web to promote their business. Start by creating a website where people can navigate and learn more about your gym’s information such as its location, opening hours, facilities you have, the types of physical training you offer, and so on. Don’t forget to use keywords and learn how to operate the search engine optimization process to increase your web traffic.
  2. Create video content: Take advantage of the social media outlets being accessible for everyone to use and make videos on the workouts your gym offers, the facilities you use, and feature your clients working out and having fun. You can also do some live streams to let everyone see your gym’s operations in real-time. Make sure to use locations and hashtags to make it easier for people to look you up. 
  3. Post on social media: Aside from videos, you can also use pictures to post your activities on Facebook, Instagram, Twitter, etc. Don’t forget to use tags too.
  4. Start a referral program: This is an effective way of getting new members quick if you seek your current clients to invite their friends and families to join your gym membership. All you need to do is give a nice reward to your current gym client if they successfully referred people.
  5. Offer gym promotions: Another great way to snag more clients is offering membership discounts for those people who sign up for memberships in a given amount of time. Make sure not to do this often since people may associate your discounted price with the normal one.

How to Make a Gym Marketing Plan

1. Establish Your Identity

Before diving in by plan your marketing activities is to make sure you establish what type of gym you’re operating. Knowing what the gym services you offer and who your target market is easier to come up with a brilliant marketing plan. List down the types of training workouts you do and offer and the type of people who usually work out in your facility. Make sure to list also the facilities you currently have and the most popular facilities and workouts people are usually attracted to.

2. Identify Your Goals

Figure out the long-term business goals you want to achieve in the future. Make an outline draft of your goals (make sure to refer to the SMART goals format to make it realistic and achievable for you) and from there, come up with objectives to use as your quest in achieving your goals.

3. Know What Makes You Special From Your Competitors

One thing to focus on in your marketing plan is to build public recognition of your brand.  One of the things that you need to do to achieve that is to know what differentiates you from your competitors. Do some research on your competitors and draw up a list of their strengths and weaknesses. Do the same thing with your business. Then, compare your strengths and weaknesses with your competitors and recognize patterns on how you differ from them.

4. Make an Action Plan

Your action plan is where you list down all the responsibilities you need to do to complete your objectives and reach your goal. It must also include the timeline of completing those responsibilities, a list of the people assigned to do them, and the resources they need to aid them. When you create your action plan make sure it includes strategies on how you can reach your target audience, how to separate yourself from your competitors, and how to build a public presence.

5. Implement Your Marketing Plan

Once your marketing plan is done and ready, make sure to implement them based on the timeline you made. Don’t forget to track your progress and update your marketing plan from time to time especially if changes are made.

FAQs

What is the average profit of gym owners?

The average profit of gym owners varies depending on the number of customers they have. On average, gym owners can earn over $100,000 a year.

How much money do you need to start up a gym?

The average cost of starting a gym is around $10,000 to $50,000. However, the costs vary on how big your gym is and the equipment you will use.

What skills are required to be a gym owner?

To be a gym owner, you must have leadership, communication, and flexible skills, patience, strong work ethic, financial awareness, eagerness to learn, and be a team player to successfully run your gym business.

Once you’re done writing the marketing plan, check for any errors and inaccuracies before you print your plan and distribute the copies to your marketing staff and implement your tasks. A well-written marketing plan can aid you in carrying out tasks efficiently. To help you get started on writing your marketing plan, download our free sample templates above to use as your guide.

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