A well-planned content strategy in digital marketing is an important factor in attracting clients and developing a company’s brand awareness. Without an organized and structured plan with a sustainable and consistent approach and process, businesses won’t be able to execute their marketing strategies. Marketing managers will always have to search for new customer approaches while ensuring the relevance and quality of the content they are offering. With a content planner, content managers can set their business goals in their content marketing strategies.
10+ Content Planner Samples
1. Content Media Planner
2. Social Media Content Planner
3. Yearly Content Media Planner
4. 30 Day Content Planner
5. 90 Day Content Planner
6. Instagram Content Planner
7. Social Media Content Planner
8. Monthly Blog Content Planner
9. Content Mapping Planner
10. Weekly Social Media Content Planner
11. Content Idea Planner
What is a Content Planner?
A content planner is a tool used to determine the type of content that a company wants to create and set the expectations of how they will bring it to completion. This tool covers all processes, from research, creation, and publication to the distribution process, that you need to perform to realize your content marketing ideas and turn them into a valuable asset for your target market. With a structured content plan and management, you can determine the definition of all marketing content and assets you need to perform in your content marketing strategies.
How to Create a Content Planner?
A content planner contains information on action plans that aligns with your content marketing strategy and phrases of the marketing funnel. With this information, you can analyze when and where is the best time and location to provide content based on your customers’ intent, resource scaling capabilities, and budget plan. A content planner should be accessible to the entire marketing team, enabling them to monitor their progress and project development.
Step 1: Plan your Content Distribution Channel
Determine which channel you will be using. It could be your social media accounts, newsletter, or your own website. You can choose all of these channels but it is important to know each of their objectives and how to achieve them.
Step 2: Make a List of Topics to be Discussed
One of the essential parts of content planning is creating a list of topics you will be covering. To do this, you can perform keyword research which helps in understanding the language of your target market when they search for your services, content, and products. This process involves data analysis, comparison, and prioritization of keyword opportunities for your own website.
Step 3: Design your Content Metrics
After your keyword research, you can now add content metrics which are the Traffic Potential that targets high search volume, Keyword Difficulty which estimates the ranking of a given keyword, and Business Potential which is used to attract the right market.
Step 4: Organize the List of your Topics Based on your Metrics
Organize the topics or keywords according to their priority level which can be based on their traffic, business potential, and keyword difficulty. After determining which topic to focus on, put them into your content calendar. A content calendar helps you in the organization, management, and schedule management of your content production.
What are the main components of content planners?
Content planners contain details on the workflow and production methods, content calendar, training and onboarding cycles, content publication, distribution, and promotion as well as a team communication process and optimization and tracking of your progress.
What are the different types of content plans?
The different types of content plans are brand awareness plans which aim to increase organic traffic and customer engagement, keyword plans which focus on getting you the best search engine ranking, and conversion plans which aim to increase your lead conversion rate.
What are the benefits of using a content planner?
With a content planner, you can ensure content development, utilize reliable resources wisely, develop a production schedule, increase content engagement, measure the effectiveness of your strategies, and determine how to set your company apart from your competitors.
A content planner is a document used as a tool to set and establish a company’s marketing strategy. It helps in planning and determining the content they want to create and publish and laying out the desired results they want to achieve. It covers the research, creation, publication, and distribution process that a company wants to follow through to achieve and turn its marketing ideas into valuable assets.
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