Producing hundreds of products would seem pointless without a market eager to purchase the goods. After all, the outputs were created for the consumption or use of the target market. With that, businesses conduct market research and analysis to determine the preferences and attitudes of the consumers. In this process, the company saves itself from possible losses and an unstable investment. Learn more about market analysis templates with this article, and read now.

28+ FREE ANALYSIS Templates - Download Now Adobe PDF, Microsoft Word (DOC), Microsoft Excel (XLS), Google Docs, Apple (MAC) Pages, Google Sheets (SPREADSHEETS)

FREE 21+ Market Analysis Samples

1. Market Analysis Template

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2. Marketing Analysis

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3. Comparative Market Analysis Template

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4. Sample Marketing Situation Analysis Template

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5. Marketing Analysis Report Template

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6. Marketing Competitive Analysis Template

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7. Housing Market Analysis Template

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8. Simple Marketing SWOT Analysis

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9. Sample Marketing Situation Analysis

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10. Real Estate Market Analysis Template

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11. Restaurant Market Analysis Template

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12. Product Market Analysis Template

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13. Free Market Analysis Example

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14. Comparative Market Analysis Template

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15. Real Estate Market Analysis

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16. Sample Market Analysis

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17. Product Market Analysis

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18. Retail Market Analysis

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19. Market Analysis Template

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20. Basic Market Analysis

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21. Market Analysis Development

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22. Printable Market Analysis

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What Is a Market Analysis?

The market opportunity of a business relies on the favorable response of the target audience. Companies do not want to invest in something that has no clear positive results. Hence, these firms perform financial market analysis and feasibility study to have a better understanding of the present market trends. The corporation, through this method, can create smart marketing plans for the company. In simple terms, a market analysis focuses on assessing the form of the market. With the data gathered, businesses can print more comprehensive plans for the future.

The business industry has different markets catering to the needs and wants of the public. One of the well-known markets around the globe is industrial robotics. According to Business Wire, the market analysis for global industrial robotics will expect an increase in revenue that will reach up to more than $100 billion from 2018 to 2026. As technology rises, the demand for better machinery and tools also increases.

How To Write a Market Analysis

When making the market analysis framework, the writer has to establish business goals. Without the objectives, creating the material will be difficult. After knowing this, the planners have to know the processes in finishing the contents of the market data analysis. So, what are the steps in writing the market analysis?

1. Determine the Customer Market

The market analysis starts with market size and demographics. In this section, the market research analyst provides information about the business’s current (or chosen) market. For example, bakery owners assess the number of people willing to purchase their delicacies. After having sufficient information, the details must be in the bakery business plan.

2. Analyzing the Market’s Purchasing Habits

Next, the focus of the target market analysis will be on consumer perception and habits. Will the audience purchase the goods? Are the consumers willing to spend their money on these products? If the response is positive, then the future looks promising for the merchandise or commodity.

3. Discuss Market Competition

When presenting new products or joining the league—as a newcomer—in the industry, you have to look at competitors. Whether the company has competition or not, it should be indicated in the document. You can include competitive market analysis to comprehensively discuss the industry.

4. Create Market Projections for the Business

The comparative market analysis serves as an outlook for the upcoming months, an indicator of business development and change. In the last pages of the document, you should include the projections for the business. It can consist of monetary growth, profit and loss statements, and branding campaign results.

FAQs

What is the importance of market analysis for my business?

Using the results of the market analysis, the company can formulate better business plans to suit the demands of the target market. For instance, food vendors can utilize the data to upgrade their system and improve food menus. With this tool, businesses will find ways to develop their branding and products.

What are some types of marketing analysis to know and understand?

Right now, there are different versions and styles of market analysis. In most cases, professional market research reports depend on the needs and preferences of the business owner. But, here are some common types of market analysis utilized by hundreds of companies:

1. Market SWOT Analysis
2. Target Market Audience Analysis
3. Market Competition Analysis
4. Global Market Segmentation

What is the product market assessment?

Entrepreneurs use product market assessment to test or evaluate the market value of a new product or service. In this method, the writer designs a market needs assessment outline to pinpoint the market potential and the success of the goods. Additionally, it also considers other factors affecting the entry of the product or service into the market.

Without a proper marketing strategy, the business cannot survive the competitive nature of the industry. In addition to the chosen approach, the enterprise should also consider the results from the market analysis. By looking at the market analysis report, the company can decide on better methods to try for the improvement of the business. In this context, the firm can revise the marketing plan and develop other options.

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