Every material thing in this world comes with a price, literally. You can’t get anything for free. That is why most of us make sure that we have enough money on our wallets every time we go to shops, boutiques, stores, and malls. When we see an item we want, what is the next thing we will check? Probably the price, right? The cost of a product is a major factor that affects a customer’s purchasing decision. And as an entrepreneur, you must inform them how much they will pay if they avail of the product you offer. One way to do so effectively is by creating a price list.
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What Is a Price List?
Price listing is imperative for every business. In the absence of a price tag, price lists will serve as a guide for the customers in knowing the amount they will pay for a particular product or service. As the name implies, a price list is a document that consists of a catalog of a business’s offers and the price for each. Common examples of price lists include food price list, makeup price list, cleaning price list, product price list, and photography price list. Aside from keeping your document well-designed, you also have to make sure that the details reflected on it are current and accurate.
Tips in Creating a Price List
An easy way to come up with an aesthetically pleasing price list design is making use of a template or check for sample price lists for references and inspirations. Nevertheless, we’re here to help you with that! Bear in mind these tips as you create a price list for your business.
1. Know the Key Elements
Aside from the list of items and their respective prices, you also have to include the item number and brief product descriptions. Having these elements on your material enables the customers to know more about the product. Moreover, don’t forget to insert necessary information about your business, such as its name, address, and contact details. Doing so increases company visibility.
2. Use a Table
Utilizing a table for your price list is the best choice, especially when your business has a lot to offer. It makes your document more organized, which makes it easier for the customers to navigate. Apart from that, it enables you to categorize your items logically. You may also incorporate your company’s colors in the table to make it look visually appealing.
3. Include Photography
Whether you are creating a price list for a salon, grocery store, makeup kiosk, or a restaurant, photos help make your design more attractive. However, you have to make sure that the pictures you insert in your material are well-framed and high-quality. Also, it is not necessary to add a photo for every item you offer. Featuring your best-selling item/s would be enough.
4. Call to Action
Although short, a call to action statement is one of the most effective ways to persuade customers to avail of an item. That is why you should never forget to include them in your price list.
What is the difference between the list price and the sale price?
The list price is the suggested retail price that the manufacturer and retailer of a particular item have set. On the other hand, the sale price is the amount minus the discount granted to the buyer.
What is the discount price?
Store owners sometimes offer discounts and the best deals. Doing so gives them the opportunity to attract more customers than the usual number of patrons they have. During these days, most of their items are discounted, which means that customers will pay a lower price than the original amount. The discount price is the resulting amount after the deduction of a particular rate or percentage from the usual price.
How can I make my price list attractive?
Downloading a wholesale price list template, bar price list template, service price list template, or product price list template aids you in creating an attractive price list. But if you want to create the document yourself, being an expert in graphic design is not necessary, either. You just have to arrange the items listed logically, use colors, select the right fonts, and add photography.
As you take a look at price lists and price tags, you may notice that most prices are nine-ending. It may be .99 ¢ or $49. But why is that? Research found that consumers perceive nine-ending prices to be significantly smaller when the leftmost digits differ. For example, as consumers take a look at two different items that cost $1.99 and $2.00, they will feel like there is a $1.01 difference, even if it’s only a centavo. This is how business owners prompt customers to buy their goods. As previously mentioned, the cost of an item will affect the purchasing decision of the consumers. Therefore, don’t make them guess the price and create a price list now!
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