If you’re an entrepreneur and just starting out in the industry, you might have to do desk research to study your market in order to strategize your business. But what is desk research all about? This article can give tell you what desk research is all about and will teach you how to make a desk research report. Keep reading to find out.
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What is Desk Research?
Desk research or also called secondary research is done with the purpose of getting answers from materials that did their own original research. Desk research is done by obtaining information from books or online articles or journals from the web. Desk research is commonly done within a company as a starting phase of researching the market since it is yield quicker result since most information is readily available, and it is also affordable (sometimes it could be free).
There are two types of desk research:
- Internal Desk Research: This research is done within the organization. They only take the information needed from the files documents and even interviews from the organization. Almost no external information is needed for this type of research.
- External Desk Research: This research is done by obtaining information outside the organization. Most of the research done through this is online desk research, which basically uses search engines such as Google, Yahoo, Bing, Safari, Firefox, and more. These search engines can gather countless articles, documents, journals that can be used to get the information needed.
How to Make a Desk Research Report
Know the Objectives of Your Research
Your research objectives can be your guide on what information or data to obtain. To know your objectives, you need to know what you are looking for. The objectives will serve as questions to help you find the answer to them. To search well, you have to know what you are looking for. You can easily type out the questions in the search engine and hundreds of articles will pop up. Based on the search results, you can narrow down your objectives to be more specific and more align with the main topic of your research.
Make Your Research Plan
Once you got your objectives, now is the time to prepare on how to conduct your research. You need to layout a plan to help you in your research process so it will go smoothly and the data you will collect will be more organized. Determine the research method you will use. Determine what type of research data you’re going to obtain: is it going to be qualitative or quantitative data?
Conduct Your Research
Now that you’re all set, you’re not ready to conduct your research. For this particular research, collecting data is not as difficult and hassle and it is more practical compared to other types of research but it takes a lot of time to sift through countless written and online materials to get the data you need. Collecting data mainly involves going to search engines on the web to look for information. But you can also gather data through books, theses, research reports from libraries, or from your organization if they conducted past researches. You can also ask for help from the government or other business sectors if the data you need is too particular and it needs more official information from these sectors.
Make a Conclusion
Once you are done collecting data and information for your research and have used this to support your objectives, you are almost done doing your research. The only thing you need is to draw a conclusion from the whole research that would answer the purpose of conducting it in the first place.
FAQs
What are the advantages of desk research?
Desk research has several benefits to an organization or company that is conducting it. It saves a lot of time and money to conduct it and the information needed is easily and widely available wherever the research is conducted.
What is the difference between desk research and field research?
Field research, also known as primary research is conducted by collecting original data directly from the source while desk research is done by collecting data from previous researches done by other people.
When making a desk research report make sure you fully understand the information you collected. Don’t hesitate to ask for help if you’re having a struggle trying to justify that it answers your research objectives. Make sure you understand the information collected. It is only of interest if you fully understand it. Once you completed your desk research, you will be able to understand your market and make better decisions for your company. To get started in making desk research, download our free templates that you can use.
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