If you are an artist or a designer, the best way to showcase your works of art is through an exhibition. Of course, exhibitions are not just for artist but for schools who may want to display their students art or science projects and for companies who needs an exhibition to showcase their products to clients. So, to push your plans with an exhibition, start with an exhibition proposal outline. This may help you as the exhibitor, figure out what needs to be prepared and for the exhibition venue, museum or trade show coordinators to review and asses your proposal. Read more about this our article below and don’t forget to check out free exhibition proposal outline samples as well.
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What Is an Exhibition Proposal Outline?
Part of planning and holding an exhibition is to create a proposal outline. This document is a summary of the main concept of your exhibition, with focus on its appearance, theme and/or topic, the target audience, what the exhibition aims to achieve and why it would be appropriate for it to be exhibited at a particular venue such as a museum, art fair or trade shows. You will need to explain in the proposal the why your art or products is a good fit with the venue’s exhibition program. It isn’t so hard to accomplish as long as you have the information and have done your research. It is important as well to be familiar of the type of audience who are willing to go and check your exhibits.
How To Create an Exhibition Proposal Outline?
As mentioned, writing your proposal isn’t as hard as it seems but initially you must put into consideration several factors before going along with the exhibition.
- First of all, check if all your products or works of art are ready for viewing, then start looking for a suitable venue, exhibition programs or spaces around the area.
- Once you have narrowed down your search, identify if these venues or programs are suitable for you work. Choosing the right venue or program is important as it may help increase your audience.
- Know your audience. You must establish who is willing to go and check your exhibits, and this would also relate to your venue or what exhibition program is all about. Let’s say the main theme of the exhibition program is more on modern art and your work is about the renaissance period. So there may be a conflict of interest during the actual exhibition. So it pays to check the venue or program first in order to understand your audience.
- Determine your budget and cost. See to it that you have all financial areas cover before and during the actual exhibition dates.
After organizing pre-plans for the exhibits and you managed to contact exhibition organizers or galleries and is now requesting for a proposal, then you may start writing up your exhibition proposal outline. If they have guidelines, then closely follow their instructions. But if you are free to create your own format, below are the basic components of your proposal.
I. Exhibition Title
Start off with an eye-catching and interesting exhibition title that would reflect your work or products.
II. Project Type
Outline whether this is an art exhibition, or is about social history, cultural, technology and etc.
III. Exhibition Concept
Summarize the exhibition’s purpose and what it aims to achieve.
IV. Exhibition Objectives
Identify the goals of the exhibition and what is it expected to deliver. Include a more detailed account of the goals.
V. Themes or Topics
Indicate what kind of themes or topic should the exhibition focus, and add any valuable information regarding such.
VI. Target Audience
You will need to advise the organizers or gallery manager what particular type of audience holding the exhibition would attract and its benefits.
VII. Publication and Merchandise
Point out if there is a need to include any related merchandise or particular forms of publication you may want to hand out during the exhibition.
VIII. Highlight Your Work
To give the organizers an idea of your work or product, you may send them some samples of your most prized work. Make sure the images you include show your work off in the very best light. If at all possible, use a good camera and edit the photos get the color and contrast to look true-to-life.
IX. Artist or Company Bio
Organizers need to know a bit more about their prospective exhibitors, so it is important to include a brief introduction that explains your background, interests, and experiences. Try to keep it interesting and highlight your biggest artistic accomplishments.
What Are the Benefits of Holding an Exhibition?
Holding an exhibition helps an artist or companies connect and attain more clients, this may also help showcase their work to a wider audience, close business deals, better opportunities, cost effective marketing strategy, an avenue to launch a new product and many more.
What Is a Solo Exhibition?
As the name suggest, this is an exhibition of the work of only one artist. The creator of any artistic technique may be the subject of a solo show.
What Is a Collective Exhibition?
If there is solo exhibition, a collective exhibition showcases works of a number of artist living or otherwise, sharing a theme, an artistic movement or belonging to a specific historical-cultural cross-section.
If you are confident enough to show the world you works of art or perhaps it is the best time to launch a new product, then an exhibition is one of the best way to start. Start writing your exhibition proposal outline now and don’t forget to go over our article for some tips and details so you may be able to get the organizer’s approval.
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