Marketing is a relatively broad term that encompasses the strategies that a company, business, or organizations use in order to achieve their business objectives. It’s a completely whole process that involves research, promoting, selling, and distributing all kind of products and services to be sold in the market. It essentially cover all actions the company takes to draw in a customer and maintain a strong and repeat business relationship with them. As I’ve said, it’s a whole process that has its own department, with multiple people working on it most of the time.
The process is broad and the market is massive, that is why it takes a significant amount of cooperation and collaboration from the members of the marketing department to properly pull it off. That’s why marketing meetings are held periodically, to discuss marketing and logistics issues that may have raised in a period of time. And with meetings, come minutes of the meeting. It’s a document that is just as important as the meeting itself.
Marketing is a huge and bustling industry, cooperation and communication within members is paramount. That is why to be able to reinforce the already established medium of communication through meetings, minutes of the meeting has to be drafted as well. Minutes are notes of the events and information that was passed during the meeting that was recorded by an appointed note taker. The document highlight the issues that have been covered, motions raised, items discussed and voted on, and the tasks that need to be accomplished. It also serves as a solid outline for those who were not able to attend the meeting and in need to catch up. It presents these information and more in a clear and summarized manner.
Minutes of the meeting is a handy document to have, especially when a lot of things happen in your department and you need to keep everyone grounded with the tasks that they need to be done. The minutes of the meeting can easily help with the dissemination of these information to the rest of the team, especially those who are not part of the leading body of the department. To properly acquaint yourself with the document and how it essentially works, check out these marketing minutes samples that we have listed for you down below. After getting to know what it is, you can then use these samples as guides or even as a template for your own marketing minutes of the meeting.
10+ Marketing Meeting Minutes Samples
1. Sales and Marketing Meeting Minutes Template
2. Marketing Communications Meeting Minutes
3. Marketing Committee Meeting Minutes
4. Marketing Subcommittee Meeting Minutes
5. Marketing Services Meeting Minutes
6. Marketing Promotion Meeting Minutes
7. Marketing Meeting Minutes
8. Marketing and Branding Meeting Minutes
9. Special Marketing Meeting Minutes
10. Marketing Conference Meeting Minutes
11. Marketing Committee Members Meeting Minutes
What Is a Marketing Meeting Minutes?
Marketing meeting minutes are just simply minutes of the meeting, only tailored to a specific circumstance or purpose. It essentially contains the same components as any minutes of the meeting, only the contents vary. These are documents that contain a written record of the meeting of the entire marketing department, but can generally be used by any other departments as well, from admin to faculty. The document can serve a multitude of purposes such as tracking overall progress of the marketing operations, provide details for future activities, and serve as a solid reference point for the next marketing meetings in the future.
It contains a record of the motions made, votes that have been passed, decisions made that might affect the department and the whole marketing operations, and the attendance of the meeting. It’s more of a summary of events, than a transcription of the things that were said in verbatim. An appointed member is assigned to note the minutes of the meeting, usually the department secretary.
What Should Be Included in a Marketing Meeting Minutes
The appointed individual to write the minutes of the meeting should have a crystal clear idea of what the designated task is and how to accomplish it. If they are unsure, it is best to approach their president or the department head to seek clarification. A good way to show and example is when the meeting will have any sort of voting in it, they should clarify whether they’ll have to include the names of the voters in the tally or not. Some groups of departments may even have their own formats or parameters in writing, but regardless, it should contain the same following components.
- Exact date and time of when the meeting took place, and following a properly designated dating format
- A list of the people present, absent, and tardy
- Decisions from the past minutes of the meeting
- What were the clarifications or the additional discussions made regarding the minutes of the previous meeting
- Motions and decisions regarding the current agenda
- Activities and progress that need to be made and accomplished
- Steps and proceedings
- Outcomes of the meeting’s voting
- Motions raised, approved or denied
- Recent and accomplished businesses
- Details for the next meeting like the agenda, date, and venue
Once the meeting adjourns, the designated person would then gather the necessary resources that they need to be able to write the minutes in a clear and comprehensive manner. Drafting a minutes of the meeting is more than just taking notes of what happened and what has been discusses, that’s just notes. You actually need to summarize the information that you’ve gathered and lay it out in a manner that would make sense to you and the department. Review and outline the information that you have presented and clarify the pieces of information that you are confused about.
Who should approve the minutes of the meeting?
Minutes are usually to be signed by the secretary of the department or organization. If customary, then it may also be signed by the president.
What are the 5 marketing concepts?
Production concept, product concept, selling concept, marketing concept, and societal marketing concept.
Is marketing a good job?
Marketing is a good venture to go into because it’s an extremely versatile career and may lead to a variety of high-paying, in-demand jobs.
Marketing is a vital strategy for the company or business. It helps the organization achieve their goals and vastly increase their profits. And it’s also a widely competitive environment to be, that is why to establish a proper marketing strategy, everyone form the department has to be on the same page as everybody else. And meetings and minutes of the meeting can do that really well.
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