A business, no matter what type it is, can never grow and improve if one doesn’t have a plan dedicated to marketing their brand and their products. Marketing is done to ensure that a business will be known by its target audience so these people can patronize its business to increase its revenue and exposure. A marketing checklist is useful because it can help you break down a complex marketing initiative into simple items in a checklist. To plan for your marketing strategies and activities efficiently, you need to create a checklist to help you keep track of all important marketing activities to help you do your planned marketing strategies effectively. Read the article to know how to make an IT market planning checklist.
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What is a Market Planning Checklist?
A market planning checklist is a document where it outlines and tracks the different components of all marketing initiatives such as their objectives and strategies.
Details to Include in an IT Marketing Checklist
1. Company Background
In this section, you have to provide important information about your company such as your past sales data and your SWOT analysis where you evaluate your company by identifying its strengths, weaknesses, opportunities, and threats. Include other information that is crucial for your marketing initiatives as well.
2. Target Market
Another important to include in your checklist is some information about your target markets such as their demographics (their age, gender, location, occupation, and marital status, to name a few) and psychographics (their common beliefs, opinions, and values they uphold). You can also include a marketing persona where you will list down all the traits that represent your target market.
This section is where you will include important information about your competitors by making a competitor’s analysis. The analysis is where you observe their strengths and weaknesses, and details about their products, pricing, customers, brand awareness, resources, objectives, and marketing initiatives. The analysis can provide you with information on how to improve your strategies to compete with your competitors.
4. Marketing Objectives
Don’t forget to include your marketing objectives in the checklist. They are essential to aid you in creating an effective marketing plan and strategies. Make sure your objectives follow the SMART goals acronym (specific, measurable, attainable, relevant, and timely).
5. Marketing Strategies
The next thing to include in your checklist is your marketing strategies. These are the methods that you will do to accomplish your objectives. When creating strategies don’t forget to always consider the following elements:
Product: You should clearly illustrate the IT products or services you offer.
Place: State where your company and your stores are located.
Price: Include the prices of the products and services you offer.
Promotion: Outline the ways you plan to promote your products and/or services.
6. Marketing Tactics
The last important thing to include in your checklist is your list of marketing tactics for your IT company. Your tactics are the steps or processes you plan to do to carry out your marketing strategies. Some examples of marketing tactics to include in your checklist are creating advertisements, hiring social media influencers to promote your brand, doing public relations such as creating press releases, hosting conferences, and doing direct marketing to your target market.
What are the 5 Ps of a marketing plan?
The 5 Ps of marketing is product, price, promotion, place, and people. These elements are crucial to consider for making strategies for your business.
What are the eight components of a marketing plan
The eight components of a marketing plan are market research, target audience, marketing strategies, goals and objectives, media and tactics, budget, metrics, and content plan.
Once you’re done making the checklist, make sure to go over it again to ensure you do not miss any important details to include in the checklist. If you’ve verified that your checklist is complete, send a copy to your teammates to help comply and do the tasks that have to be completed. To help you get started on writing your own checklist, download our free sample templates above to use as your guide!
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