A site or blog sponsor is a person or company that is willing to pay you for ad space on your site. They may have a permanent sponsorship logo embedded in your footer, or they may be one of several rotating ads, depending on the size of the sponsorship. They could also be a one-time partnership while you run a contest with prizes provided by your sponsor. Sponsorship is not the same as traditional online advertising. In essence, you eliminate the middleman. You owe no money to Google, Facebook, or anyone else for your sponsorship because it’s a direct deal between you and the sponsor.

10+ Website Sponsorship Agreement Samples

A sponsorship in offline marketing is when an advertiser pays to have its name appear on all materials related to an event or institution. It’s primarily a branding exercise that can be viewed positively. When an advertiser pays for a charity event, for example, everyone knows that the advertiser is lowering the cost burden for the charity and improving the lives of both the charity and the event attendees. Sponsorship is often less subtle in online advertising. Many websites consider selling all of the ads on a single page to be a sponsorship opportunity. However, this isn’t really a co-branding exercise. As a result, it lacks all of the benefits of a sponsorship agreement.

1. Website Sponsorship Agreement Template

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2. Website Cross Sponsorship Agreement Template

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3. Company Website Sponsorship Agreement

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4. Website Working Group Sponsorship Agreement

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5. Website Advertising Sponsorship Agreement

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6. Website Global Sponsorship Agreement

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7. Website Event Sponsorship Agreement

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8. Website Sponsorship Agreement Form

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9. Sample Website Sponsorship Agreement

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10. Website Banner Sponsorship Agreement

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11. Editable Website Sponsorship Agreement

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Acquiring Sponsorship for Website

The first step is to improve your blog’s appearance in order to attract advertisers and sponsors. Even if the sponsorship doesn’t work out, the changes you’ll make here will benefit you in the long run, especially in terms of advertising.

Make your website attractive.

  1. Make a page for your website that says “advertise with us.” When you’re trying to attract guest bloggers, you might want to create a “write for us” page. Your contact information, restrictions, and guidelines will all be listed on this page. You might want to keep your rates reserved for personal communications and negotiations.
  2. Check to see if any of the ads you’re currently running are relevant to your page. You don’t want advertisements for cosmetic surgery and webshops to appear on your fashion blog.
  3. Make use of ad placeholders. When a sponsor comes to your site, they want to know where their ads will appear. Placeholder ads allow you to promote your own products while still displaying where a sponsor’s ad would be.
  4. Upon request, be willing and able to provide site statistics. Sponsors are interested in your demographics, click rates, monthly visitors, impressions, and other information.
  5. Get rid of AdSense. When it comes to demonetization, AdSense is, unfortunately, the bottom of the barrel, and it sends the message to advertisers that you’ll take anything. It also detracts from the advertising attention that the sponsor would like for themselves.

Recognize your place.

You won’t find industry giants willing and able to pay you for ad space if you’re a relatively low-tier blog looking for advertising. You won’t be able to make a lot of money right away. It won’t hurt to contact those larger companies to see how they handle communications, but don’t expect or count on their support. Begin with a small project and work your way up.

Consider a free trial.

While it may appear that offering free advertising defeats the purpose of sponsorship, consider it a test run. They can get some ads for free if you offer a free week or month of advertising on your site. You demonstrate to the sponsor what your blog can do for them, and they decide whether or not to continue advertising after the trial period.

Please your sponsors.

Being an overachiever is one of the best ways to advance in the industry – or any industry, for that matter. How happy will advertisers be if you estimate a 6% conversion rate for your ads and sell that rate to them? How happy will they be if they end up with an 8% conversion rate? The more traffic and conversions you can generate, the better off you will be. You assist them in becoming interested in sponsoring your site, and they are more willing to accept price increases over time.

FAQs

What could be good sponsorship advice for small sites?

Selling off all of your ads across your site is an efficient method for small sites to maximize their advertising profits while minimizing their effort. This can and should include a reskin and, if possible, an advertiser’s logo. You can alleviate concerns about irregular advertising revenue by selling your entire site (or a section of it) in bulk.

What could be good sponsorship advice for ad buyers?

If you’re going to pay to sponsor a website (or a section of one), make sure you get what you pay for. If the deal includes advertising, paying a higher rate for a sponsorship makes sense only if the return on investment is higher.

A sponsorship should always be viewed as a way to improve your brand’s image. As a result, make sure you only sponsor websites whose ethos aligns with yours and that your target audience admires.

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