“If you know your enemy and you know yourself, you need not fear the result of a hundred battles;” though Sun Tzu uttered this with war as the context, in the business realm, this still holds today. Some of the most successful brands, firms, and businesses improve by taking into account the activities of their competitors — what they do well, what they’re flawed practices are, how do they treat their customers and fellow competition — and analyzing it unbiasedly to produce positive results in their establishment. This process is called competitive analysis, and being able to use one to its full potential will bring your sales up and your bad reviews down.

Competitive Analysis Samples

Competitive analyses can come in the form of multiple documents ranging from reports, SWOT analyses, and many more yet the objective of each one remains the same; to give a detailed description of your competitors’ actions for your benefit. Now, this may come as a surprise to you, but the worst thing you could do when constructing your analysis is to focus on all the negative aspects of their business. Stepping on another business malpractices won’t (always) get you the results you want, you should instead treat it more like a Venn diagram between you, your company, and the customers — or you could take a look at the samples and guides below to give you a clearer idea of what needs to be done.

1. Sample Competitive Analysis

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Size: 205.8 KB

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This sample competitive analysis is a good starting point for any person who doesn’t have an idea of what they’re about to do (probably why it’s first on the list). It resembles more like a checklist or a spreadsheet that have suggestions based on everyday things businesses look to improve on. If you’re new to competitive analyses, this cookie-cutter PDF is a viable point of entry.

2. Sample Company Competitive Analysis

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Size: 3.8 MB

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More akin to a powerpoint presentation than anything else, at first glance, this might not be the sample company competitive analysis you’re looking for. However, when you read the material found in this sample company competitive analysis, you will not only find examples of competitive analysis but information about this topic in general as well as tips on how to properly execute one on the field. So try not to judge the PDF by its cover.

3. Sample Competitive SWOT Analysis

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Size: 32.6 KB

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No, not SWAT, SWOT! This stands for Strengths, Weaknesses, Opportunities, and Threats — one of the most common formats for competitive analysis creation. This format sums up what you want to look for in all companies including your own. Understanding how and in what aspect a certain business is strong, where they need to improve on, their potential in the market, and what is good against them gives you an educated guess on how they operate on a day-to-day basis. This sample SWOT analysis in PDF form is great to read and useful to download.

4. Sample Competitor Analysis Guide

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Size: 112.9 KB

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There are times when just receiving a template won’t cut it, right? It’s like receiving a baking dish for muffins, but you don’t know how to bake — what’s the point? So, this sample competitor analysis guide is a good read for people who want to know how to make competitive analyses themselves or if they need a future reference. It contains relevant information in an easy to obtain PDF file, has examples of how analysis is done, and the cover is pretty colorful as a bonus. Did we mention that it’s super shiny?

5. Competitive Strategy Guide

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Size: 127.6 KB

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A strategy is key to the success of many, and business is no exception. In fact, companies and firms are the advocates of planning ahead and adjusting to the competitors’ strategy post-world wars (I digress). As useful as competitive analysis, it’s not going to do much for you if you don’t make good use of it by improving your own firm by employing the knowledge you have accumulated. This competitive strategy guide gives you a rundown on everything you need to know about utilizing data and turning it into positive results.

6. Sample Competitive Marketing Analysis

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Size: 82.7 KB

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Competitive marketing analysis doesn’t just focus on your competitors; it also takes into account the market arena that your business revolves around from. For example, if your target market has plenty of competition with ever-fluxing products, then your best bet is to focus more on your customers’ satisfaction — a strategy that may not be as viable if the situation is centered on a corporate ecosystem of super-powered competitors and the market is less changing as in the oil business. This sample competitive market analysis is your blueprint to having a better grasp of the knowledge you need to understand the current meta.

7. Sample Competitor and Partnership Analysis

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Size: 188.0 KB

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As a wise old man once said, “Keep your friends close and your enemies closer.” Partnerships in business are complicated and fickle, like trying to court a rich woman with high standards; it’s all well and good until someone doesn’t benefit anymore. It can be a horrendously meticulous task unless you had a small spreadsheet or checklist that you can use as a determiner for competitors and possible partners — this sample competitor and partnership analysis is just that exact document you need so do take a read.

8. Guide on Marketing Strategies and Competitive Analysis

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Size: 97.5 KB

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This guide on marketing strategies and competitive analysis has plenty of topics; from tips on bargaining to examples on competitive analysis. This guide will teach you about the day-to-day routines of successful businesses so that you can apply this holy grail of a PDF to your business. If nothing more, the knowledge given to you will raise sales numbers.

9. SWOT Analysis Guide

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Size: 62.5 KB

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Download this PDF and take a read of this SWOT analysis guide. This guide answers questions like what a SWOT analysis is, how to do it, and it even provides visual examples for you to take note of. Try it out and see if this is what you need to improve your ability to analyze your competition.

10. Sample Competition Report

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Size: 1.5 MB

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Presenting analyzed data is always a daunting task that can either leave you half-bald from all the hair you pulled out trying to create a draft, or semi-drunk from the hours you spent at the pub because you got for saying no — well, this is a pretty dramatic manner of expressing said predicament – and a competitive report is not an exception. However, if you have a layout you can follow when making the aforementioned document, it makes the task immensely easier to execute, so presented to you is this sample competitive report that you can use anytime you need to by downloading today.

 

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