PEST analysis is an acronym for political, economic, social, and technological factors of a business situation. These four external factors usually directly and indirectly affect a current business situation. Besides industry and internal resource factors, businesses must be aware of these things that may have a profound impact on their current business performance. A PEST analysis is needed to determine how these four things will affect the performance of the business in the long run.

Our PEST Analysis Samples will help guide users on the analysis and evaluation of the factors that may affect business positions. These will guide users how to figure out risk analysis that will prove useful for continued operation even with these underlying circumstances.

Sample PEST Risk Analysis

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PEST Analysis Example

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PEST Analysis Sample

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Environmental PEST Analysis

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Businesses usually flourish when a country’s government adopts a business-friendly environment. However, there may be underlying factors that threaten the stability of a country. For example, a democratically elected government may be toppled either through an overwhelming defeat in an election or, worse, a bloody uprising. Where before, businesses enjoyed relative but smooth business operations, would suddenly find themselves subjected to a new set of rules or even a hostile turnover.

Policies may be changed to suit the new regime, and taxes imposed instead of being tax-free, an incentive that was put in effect by the previous government, are all removed. Even company profits are now subjected to have its majority percentage handed over for the new government’s coffers. This scenario may sound like fiction, but it has been a reality to many foreign companies situated in third-world countries.

Please check out our website for more analysis samples such as PESTLE Analysis Samples and Market Analysis Samples that can act as guides in handling and organizing analyses for users tasked handling these assignments for their respective companies. These are all free for downloading and printing.

Simple PEST Analysis

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PEST Technology Analysis

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Market PEST Analysis

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PEST and SWOT Analysis Sample

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For a company to either continue with its business or move somewhere else, a PEST analysis is instituted to consider the four factors that may directly affect its operations. Considered under these four factors are the following:

Political

  • Type of government and its stability plus its policies
  • Trade tariffs and taxation policies
  • Employment and related laws
  • Consumer and environmental laws

Economic

  • Economic growth, current and future
  • Interest rate changes
  • Inflation rate
  • Labor supply and laws
  • Exchange rates

Social

  • Population growth and labor pool in relation to the population
  • Ethnic and religious factors
  • Ethical Issues
  • Health and Education

Technological

  • Internet and Telecommunications efficiency
  • Changes in technology incentives
  • Consumer interest and buying potential on new technologies offered
  • Innovative on technology being implemented

These are the impacts of a business that need to be considered. There’s a longer list that needs to be thoroughly analyzed, especially when relocating to a foreign country. PEST analysis is a vital tool to understand how the market goes, together with its growth and decline plus the potential to suddenly change directions that can thoroughly affect the business.

For other business-related samples, do check out our Business Case Analysis Samples that come with guidelines and case studies. These are vital tools to help determine how to conduct your own case analysis. These are all free for downloading and printing.

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