If you’re a business owner, you probably have an endless list of tasks to complete on any given day—and activities related to marketing your company can take up a large portion of that list. While there are numerous resources available to assist you in understanding how to create a marketing plan and conduct your own marketing for your company, it is sometimes preferable to leave it to the subject matter experts. This entails hiring a marketing agency or consultant to handle your small business’s marketing on your behalf.

10+ Marketing Services Agreement Samples

A Marketing Service Agreement is a contract between a marketing agency (the service provider) and their client that spells out the conditions under which the service provider will provide marketing services. A Marketing Services Agreement ensures that the services to be provided are straightforward, that the fee structure is agreed upon, and that both parties’ intellectual property is safeguarded.

1. Marketing Services Agreement Template

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2. Digital Marketing Services Agreement

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Size: 76 KB

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3. Merchandising and Marketing Service Agreement

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Size: 56 KB

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4. Marketing Services Agreement

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Size: 249 KB

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5. Sample Marketing Services Agreement

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Size: 137 KB

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6. Social Media Marketing Services Agreement

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Size: 165 KB

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7. Professional Marketing Services Agreement

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Size: 233 KB

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8. Digital Marketing Campaign Services Agreement

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Size: 954 KB

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9. Standard Marketing Services Agreement

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Size: 251 KB

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10. Marketing Services Division Agreement Summary

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11. Agency Marketing Services Agreement

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What to Include?

A marketing agreement, unlike other types of business contracts, does not have a clearly defined structure that must be followed. There are elements that will appear in the majority of agreements, but no one structure will be used by all businesses.

As a result, all marketing agreements will include a discussion of payment terms, timelines, and some articulation of the marketing agency’s work. A section on legal issues such as copyright protection, nondisclosure, and other provisions relating to a company’s proprietary information may also be included.

A marketing contract will almost certainly include details on what the parties will do if the agreement must be dissolved early, as well as a clear definition of success so that the business can determine whether or not the marketer has successfully completed the task for which they were hired. It’s much easier to create a marketing agreement if you have a template to work with. Even if you use a template, you’ll need to customize your marketing contract for your specific situation, industry, and business, and the scope of work you’re hiring an external marketer to do, so make sure to go over the elements of a marketing agreement.

Elements of Marketing Service Agreement

  1. Discussion of Exclusivity – Typically, a contract gives the marketing agency or consultant exclusive rights to do marketing, public relations, and other related services for the business or product for the duration of the contract. That is, if a small business hires a marketing agency to promote a new product, the marketing agreement will state that no other marketing agencies will be involved in marketing the product for the specified period of time.
  2. Timeline details – A clear timeline must be agreed upon by both the client and the consultant in a marketing agreement. This usually takes one to two years, but it varies depending on the needs of the company.
  3. Payment and cost details – This section of the marketing agreement should spell out the total amount due as well as any payment structure details. As an example, this could include a discussion of monthly payments, as well as a clarification of complete payment upfront. Prior written approval of payment terms is required.
  4. Project-specific details – Fill in the blanks with the necessary information. Remember that a marketing agreement serves as a record of your expectations, so getting on the same page with your chosen agency about what you expect from them gives you the best chance of having a successful working relationship.
  5. Timeline for completion – If the project has specific deliverables that must be completed by a certain date, include them here, as well as the relationship’s overall timeline (a one-year contract, two years, and so on).
  6. Guarantees – Include a discussion of that here, as well as any periodic check-ins, and perhaps mention where your numbers currently stand so that a baseline can be established.
  7. Legal disclaimers, insurance information, confidentiality, or similar – Certain legalities may need to be discussed in terms of your marketing agreement, depending on your industry. It’s possible that there will be a discussion about taxes and who will pay what. Also, if applicable, make sure to include any information about insurance.

FAQs

What are standard terms?

The Standard Terms will differ for each marketing agency, as they are dependent on the services provided. Most Marketing Services Agreements, on the other hand, will include provisions addressing the following aspects of the service provider and client relationship.

Why is an intellectual property essential in marketing services?

In all creative industries, including marketing and digital services, intellectual property is a major consideration. It’s critical that everyone understands and agrees on who owns the intellectual property brought into the relationship.

Keep in mind the agreement’s legal status. A marketing agreement is, without a doubt, a legal document. As a result, it’s a good idea to have a lawyer review your contract before handing it over to the agency or consultant you intend to hire.

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